All Content Company Confidential ©2013 Dynamic Signal
Creating Brand Advocates via
Employee Engagement
With Jim Larrison Co-Founder & GM
Dynamic Signal
All Content Company Confidential ©2013 Dynamic Signal
About Dynamic Signal
Dynamic Signal is a social software company that helps brands connect
with and manage their relationships with influencers, customers and
employees to turn them into social marketers on behalf of the brand
• Founded in 2010
• 50 people based in San Francisco, NY, LA
• $24m funding: Venrock, Time Warner, Trinity, Cox
All Content Company Confidential ©2013 Dynamic Signal
All Content Company Confidential ©2013 Dynamic Signal
Fans
Advocates
Passionate Voices
Influencers
All Content Company Confidential ©2013 Dynamic Signal
So Many Tools….
All Content Company Confidential ©2013 Dynamic Signal
Quality
All Content Company Confidential ©2013 Dynamic Signal
Participation
All Content Company Confidential ©2013 Dynamic Signal
Incentives & Prizes
All Content Company Confidential ©2013 Dynamic Signal
Legal Disclosures
All Content Company Confidential ©2013 Dynamic Signal
Incentives
All Content Company Confidential ©2013 Dynamic Signal Just Add Water….
All Content Company Confidential ©2013 Dynamic Signal
Why Engage
Employees?
Knowledge Base
Enjoy Sharing
Recognition
Team Building
Gamification
Job Satisfaction
Low Risk
Participation
All Content Company Confidential ©2013 Dynamic Signal
Good News…
Employees Like
talking about their
job and company
Bad News…
What?
Who?
When?
How Much?
Where?
All Content Company Confidential ©2013 Dynamic Signal
• Send out emails
• Random lists
• Measurement?
• Rely on PR firm
All Content Company Confidential ©2013 Dynamic Signal
Tap into earned media power of…
Employees
Investors/ Advisors
Partners Franchises
All Content Company Confidential ©2013 Dynamic Signal
How It Works
All Content Company Confidential ©2013 Dynamic Signal
Employee View
All Content Company Confidential ©2013 Dynamic Signal
Community Email Invitation
All Content Company Confidential ©2013 Dynamic Signal
Claim Your Account
All Content Company Confidential ©2013 Dynamic Signal
Register Social Channels
All Content Company Confidential ©2013 Dynamic Signal
Explore Your Community
All Content Company Confidential ©2013 Dynamic Signal
Share Content
All Content Company Confidential ©2013 Dynamic Signal
Management Dashboard
All Content Company Confidential ©2013 Dynamic Signal
Community Settings
All Content Company Confidential ©2013 Dynamic Signal
Manage Employees
All Content Company Confidential ©2013 Dynamic Signal
Manage Posts
All Content Company Confidential ©2013 Dynamic Signal
Measure Sharing