Employee Guidelines & Crisis Management in Social Media - CANVAS 13 Jan 14

transcript

Employee Guidelines & Employee Guidelines & Crisis Management in Crisis Management in

Social Media Social Media

Presented by

Andrew HealyChief Social Officer, 3 rock marketing

Andrew HealyAndrew Healy• Dublin Born – Napa Resident

• Worked in Wine – Production, Logistics, National

Account Sales, Retail, Restaurants, Branding

• In 5 Countries - in both hemispheres

• Lecture in Wine & Social Media at SSU

• Clients include Great Wine Capitals,

Visit Napa Valley, Beau Wine Tours,

Napa Point Brewing, Wine Country This Week

• Co-Curator of TEDxNapaValley – VP of Napa Cricket

• Lover of Riesling & Zinfandel

@SocialAn

@SocialAndy @3rockmarketing @CANVAS_Connect

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things

differently.”

Warren Buffett

Food for ThoughtFood for Thought

Reputation & Risk ManagementReputation & Risk ManagementReputation of a social entity (a person, a group of people, an organization) is an opinion about that entity, typically a result of social evaluation on a set of criteria. It is important in education, business and online communities (source: wikipedia)

Risk management is the identification, assessment, and prioritization of risks (defined in ISO 31000 as the effect of uncertainty on objectives, whether positive or negative) followed by coordinated and economical application of resources to minimize, monitor, and control the probability and/or impact of unfortunate events (source: wikipedia)

Keychain DocKeychain Doc

Single Email Address social@yourdomain.com / gmail address

Login Credentials in one place

Multiple Access To Credentials

To Outlets

List those with access on doc

EmployeesEmployeesBackground Checks

Spokeo.com

Training

Manual / Handbook Who / What / When / How / Why / Where

Termination Procedures for Social Media

Clear Guidelines Harassment, Disparagement, Labor Law

Blurry Personal / Professional Lines

Corporate Security / Integrity

Seek Legal Advise To Implement

& @SocialAndy @3rockmarketing @CANVAS_Connect

FacebookFacebook

Pages set to 21+

Page Interaction Guidelines

Decide what’s acceptable

Blurry Personal / Professional Lines

Editorial & Access Control

TTB Compliance for Winery / Wine Brands

CopyrightCopyrightDon’t use what isn’t yours!Don’t use what isn’t yours!

123rf.comShutterstock.comiStockPhoto.com

Pay a photographer!

TwitterTwitter

•Decide on under 21 access – gates available•Be aware of Spam

•Filter with “Lists”•Manage Multiple accounts properly

108 million visitors per month

YelpYelp

Yelp – What to do?Yelp – What to do?

•Research•Detach•Honesty•Factual•Concise

https://www.biz.yelp.com/

911 – Take Down911 – Take Down

•Call Sign – Text•Action Plan•Multiple Access•Silence 24/48•Agreed Message Response

Hurricane SandyHurricane Sandy

Total Fatalities 285

Even in the Wine Biz (in Napa)Even in the Wine Biz (in Napa)

Sandy Hook ElementarySandy Hook Elementary

How Do I?

29 @SocialAndy @3rockmarketing @CANVAS_Connect

What do we do at What do we do at 3 rock marketing?3 rock marketing?

Email MarketingTemplate Creation | Social Media Integration | Analytics | Video Email

Visual MediaPhotography | Videography | Graphic Design | Custom QR Codes

New Media Relations