Employer Branding Essentials4 Tips on Becoming a Top Company from Cisco and LinkedIn

Stacy TakeuchiSenior Talent Brand Consultant LinkedIn

Aaron RectorSenior Talent Brand Manager Cisco

• Top Attractors – introducing the new ranking

• Cisco’s approach to talent brand management

• LinkedIn + Cisco’s tips for strengthening your talent brand

Agenda

How did we determinethe Top Attractors?

We assessed companies on four factors to determine who was most sought-after:

Reach

How well-known they are.

Engagement

How much interaction their content receives.

Job interest

How much interest their jobs generate.

New hire staying PowerHow well they retain new hires.

A breakdown of the most attractive companies

A breakdown of the most attractive companies

$4,723

1 Burgess, Wade. Research Shows Exactly How Much Having a Bad Employer Brand Will Cost You. 30 Mar 2016.

The additional cost per employee hired, when an employer fails to invest in its reputation

Cisco Talent Brand Journey

Social/Content

Unifying brand & amplifying core

messages using We Are Cisco Talent Brand

Channels and engaging employee driven content, including stories, photos,

videos & blogs.By driving quality content, we will continue to build a

authentic engaged community of both

employees and potential employees of Cisco.

Events

Strategic event participation and

collaboration to grow Cisco’s brand visibility,

creating personal connections through

thought provoking and innovative event

execution to attract and attain top talent globally.

Career Site

Create a dynamic and engaging site for job

seekers to quickly and easily discover career opportunities at Cisco and educate about the

amazing culture, benefits and programs that await them at Cisco.

Recruitment Marketing

Improve rankings and awards across most

impactful indexes (LinkedIn, Glassdoor,

Fortune). Implementing marketing

strategies that bring qualified leads.

Specializing business hiring campaigns.

LinkedIn 4 part strategy approach.

Cisco Talent Brand Team Pillars

We Are Cisco

Expand your reach:rally employees tospread the word about your company

1

• Encourage employees to update their profiles

• Utilize new hire orientation as an opportunity to share your social vision

• Make it easy for employees to post and engage with content

• Support employees when it comes to expanding their networks and being social

For more profile inspiration and tips, check out 6 Steps to Building Your Recruiter Brand on LinkedIn and other great examples of headlines and summaries.

Build engagement: reach talent via Company and Career Pages

2

How Does Your Career Site Stack Up?

Career site is the #1 place that candidates go to explore and learn about working at your company.

“The vision for Cisco career site is to create a dynamic and engaging site for job seekers to quickly and easily discover career opportunities at Cisco and educate about the amazing culture, benefits and programs that await them at Cisco.”

1. Responsive design/Mobile apply.2. Showcasing employee testimonials.3. Strategic user pathing throughout site

to easily find information. 4. Link to 3rd party sites for candidates

to explore more.5. Focus on the visuals!

Each channel you use for Talent Brand has a different purpose and use.

For LinkedIn, we’ve seen that our followers are looking for both culture/fun, as well as business impact.

Cisco has also used different careers pages to be strategic in how we approach unique recruiting needs.

Created a Greater China specific page to help meet regional needs.

Boost interest in your jobs: talk company culture in your descriptions

3

To get more views, stick to standard job titles

To get more applies, show off your culture and values

Tips:1. Use natural/inviting language in

your job descriptions.• By humanizing your job

descriptions, data shows that candidates respond positively which drives applies.

2. Highlight team culture in job descriptions. • Candidates are looking to see

what it is like to work on a team, so paint a picture to share team culture/dynamics.

Job Description Update: Before

Job Description Update: After

New hire staying power: onboard well, build skills, and pave the way for advancement

4

Ensure the authenticity of your hiring process

Make certain the candidate-to-employee transition is smooth

Create and highlight career advancement opportunities

Download our Onboarding in a Box Toolkit for all the tools and resources you need to develop a great new-hire process.

You can find out about developing a more formal internal hiring process and other fresh ideas in 3 Ways to Increase Employee Retention

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