Empower your SaaS w i th a Marketp lace

@anjismail

SaaS can be a mess

Difficult to build

Inconveniences of SaaS

Outbound sales Hard to extend

@anjismail

Freemium

Advantages of SaaS

Sticky Scalable

@anjismail

Marketplaces can be a bazar

@anjismail

Chicken/Egg

Inconveniences of Marketplaces

Desintermediation

Payment

@anjismail

Network Effect

Advantages of Marketplaces

Diversification Extendable

@anjismail

The Best of Both Worlds

@anjismail

SAAS + MARKETPLACE =

SAAS MARKETPLACE SEM

Easy to build No Yes

Demand Outbound Network Effect

Diversification Hard Easy

Volume + +++

Conversion Freemium Pay to Play

Payment Recuring One Time

Margin High Low@anjismail

HR: ZENEFITS

@anjismail

SALES: VOIQ

@anjismail

LEGAL: UPCOUNSEL

@anjismail

ACCOUNTING: BENCH

@anjismail

MARKETING: DOZ

@anjismail

SCIENCE: QUARTZY

@anjismail

DOZ

Zenefits

Quartzy

Bench

Upcounsel

VOIQ

@anjismail

Paid SoftwareFree Transactions

Paid SoftwarePaid Transactions

Free SoftwarePaid Transactions

Free SoftwareFree Transactions

Charge your demand and/or supply

Free Software + Paid Transactions• Attract new users • Build the Marketplace

Paid Software + Paid Transactions• Grow Margin• Recurring business

Paid Software + Free Transactions• Annual billing + “all you can eat”• Charge commissions to supply

@anjismail

Free Software + Free Transactions• Gather data to sell to supply side• Charge commissions to supply

Identify a service your users are paying for to consultants / agencies 1

Build a network with these service providers

Figure out the right business model (commissions? rev-share? else?)

Build a feature in your SaaS that help connect to the service providers

Use the supply side to bring in more demand to your SaaS

5 steps to become a SEM

2

3

4

5

@anjismail

SEM can help you win your space

@anjismail

Anji Ismaïl @anjismail

www.doz.com

“Come for the Software, Stay for the Network.”

Chris Dixon