Between 2002 and 2012, the number of women-owned businesses in the U.S. increased at a rate of 2 1/2 times the national average and employment in women-owned businesses grew at a rate of 4 1/2 times the rate of all businesses.

Women are the fastest growing demographic of business owners in the country in increasing diverse fields.

– NWBC, 2016

Women Business Owner Profile• Has on average $1.1 million in total net

worth• Has a college degree or higher• 71% say they will grow within the next

year• 78% of women business owners volunteer

regularly• 86% say that they will go to business

colleagues, friends or peers in order to make business decisions about products or services for their company

The Value of Diversity • They pay their employees better with more

benefit options• Women build more sustainable businesses• They engage and support their community • Women entrepreneurs have higher levels of

innovation than their male counterparts • They bring diverse view points and values• Women owners regard ‘respect’ and ‘ethics’

as pivotal dimensions of their brand decision making process.

Women…• Receive 60% of undergraduate degrees and 60% of

graduate degrees

• 36% of business owners

• Control household spending decisions and have $11.2 trillion in spending

• Driving innovations that meet previously unmet needs and bring new values to business

- The Business Journals, SMB Insight 2015

Successful startups have 2x as many women in senior roles than unsuccessful companies.

- Fortune, 2012

How many women business owners are

in Phoenix?

In 2015, Phoenix fell 2 spots in the Kaufmann StartUp index from 12 -> 14

10 of the 12 cities above us are located in the top 5 states for growth in women business ownership.

All Male Non- Hispanic Female

All Female Hispanic Female

$0 $100 $200 $300 $400 $500 $600 $700 $616

$156 $132 $50 Th

ousa

nds

Arizona Sales Receipt Gap

Thou

sand

s

All Female

Effect of Closing the Gap in Arizona

All Male

Effect of closing the gap in 2015

GSP would have increased by

$105.2 Billions, 36% of GSP

in 2015 ($295.5

Billions).

$616

$132

$484

CLOSING THE GAP IN AVERAGE RECEIPTS PER

INDIVIDUAL BUSINESSES

The Solution

Comprehensive Research Analysis

Reviewed National Best Practices

Goal: Advance the entrepreneurial ecosystem in Phoenix for women to grow successful businesses through increased connection, communication and access to effective business building resources.

Objective: Increase Phoenix women-owned businesses’ profitability and growth, leading to a

10% increase in jobs created by those businesses over the next three years.

Thereby, establishing Phoenix as a national leader in the creation of successful women owned businesses.

That 10% increase represents 91,000 additional jobs in PhXX in 3

Years

Marketing To PHXX• Innovate past Pink and Women marketing• Unique approach required to break

through noise• Sensitive to “othered” seclusion• Independent spirited• Engage and show leadership in the

community

What is next?Phoenix’s largest market research and communication campaign of women

business owners to date.

Surveys Focus Groups Report and Communication

Get Involved• Attend the next Empowered PhXX

Meeting

• Post on social media using #ThisisPhXX

• Sponsor an action initiative