Becca  Schulze  –  University  of  Oregon  ©

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www.xkcd.com

-­‐ Limited  access  -­‐ Can’t  add  pages  -­‐ Can’t  manipulate  page  templates  -­‐ Not  interactive  -­‐ Content  would  be  static  

-­‐ Existing  facebook  site  addresses  all  department  news  &  events  -­‐ Designed  for  short  posts  -­‐ Posted  content  is  not  searchable  

-­‐ Free  -­‐ Interactive  -­‐ Artistic  control  -­‐ Content  is  searchable  &  tagable  -­‐ *Some*  personal  blogging  experience  

Website   Facebook   Blog  X X ?

Getting  Started    You’ll  need:  

A  Computer  2-­‐3  hours  per  week  

Basic  design  skills  (or  a  friend/intern)  Courage!  

Be  a  “blog  lurker”  

Develop  your  brand  What  might  you  want  to  blog  about?  How  could  you  turn  this  into  a  brand?  (title,  image,  content)  

Plan  your  blog’s  template  Consider  a  custom  header  Pre-­‐plan  how  the  pages  and  tags  will  be  organized  

Dive  in    Until  you  promote  the  blog’s  address,  few  will  find  it  (if  any)    Invite  colleagues  to  explore  the  blog  and  offer  feedback  

Use  it    

Cross  Promote    

Find  a  tech  ally  

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Don’t  do  this…    

Mac  vs.  PC  

Disclaimer  ©

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Quicktime  (Mac  only)  

Jing  (downloaded  to  hard  drive)  

Screencast-­‐o-­‐matic  (web-­‐based)  

ALL  FREE!  

Let’s  watch  one,  and  then  make  one!  

Making  a  Screencast:  

Keep  it  short  Write  a  script  

Post  a  transcript  

Making  a  Vodcast:    (aka  Enhanced  Podcast)  

iMovie  (Mac  only)  

Windows  Live  Movie  Maker  (PC  only)  Audacity  (making/editing  an  audio  file  for  Mac  or  PC)  

Garage  Band  (making/editing  an  audio  file  for  Mac)  

ALL  FREE!  

Let’s  watch  one,  and  then  make  one!  

Rehearse  questions  Gather  images  

Collect  2x  what  you  need  

9  videos  1,743  video  views  6  subscribers  

211  “likes”  1-­‐3  comments  per  week  

32  subscribers  13,800  views  Avg.  22  visits  per  day  Avg.  572  visits  per  month  in  2011/12  

Youtube   Facebook   Blog  

Assessing  Social  Media  

Assessing  Social  Media  

Top  searches  that  lead  to  the  GradeFirstAid  blog  

The  Other  Kind  of  Assessment  

How  did  you  get  boss  buy-­‐in?  

-­‐  It’s  free  -­‐  The  time  investment  is  flexible  -­‐  We  stole  a  few  lunch  hours  to  make  something  

tangible  when  we  proposed  the  idea  -­‐  We  lucked  out….  http://higheredlive.com/academic-­‐advising-­‐acadv/  

Questions?