Empowering Your Participants: How to Migrate Your Supporters from Offline to Online for Peer-to-Peer...

transcript

Empowering Your Participants:

How to Migrate Your Supporters from Offline to

Online for Peer to Peer Fundraising

Confidential document: Kimbia Inc. 2015

Agenda

Miriam KaganSenior Fundraising Principal

“Our mission is to empower the Philanthropy

400 to raise the funds needed to achieve their

mission by providing the most technologically

advanced digital fundraising solutions –

Online, Mobile, & Social – in the

marketplace.”

Community Foundations Large, Major Non-Profits

Higher Education Racing and Registration

Organizations and Foundations

About Kimbia

Kimbia is headquartered in Austin, TX with offices in Charleston, SC, Dallas, TX, and Washington, DC Helping 19,000+ organizations supporting all fundraising

campaign types since 2007 Delivered through patented widget technology Focused on producing the optimal donor experience to

maximize donations Consistently delivering much higher conversion rates in

A/B test versus all others Portable, Scalable, and easy to integrate with CRM

Kimbia provides an all-in-one solution for…

The Kimbia Solution

Embedded in an organizations existing website•Enables branding control•Increases donor conversion by 30% on avg

Best of Breed, cloud-based platform

Mobile-ready responsive•No need for web APIs to build / style

Social sharing integration

Works with client systems of choice:•Integration ease using data APIs•App on Salesforce AppXchange

Secure, PCI Level 1 compliant, forms

£€¥$ Multi-Currency

Multi-Language

20+Gateways

Next generation online giving solution

• KIMBIA has IP and Patent Protection on its highly flexible software technology

• Clients can limitlessly scale and leverage their online giving platform

• Code snippets can be distributed anywhere

Confidential Document: Kimbia Inc. 2014

Administrators log into KIMBIA’s web-based control panel to build purchase, donation and registration forms with text, embedded media & questions...

Each form is given a unique, secure ‘snippet’ code...

Each snippet code will render a fully functional, secure transaction form anywhere that it is placed on your website...

Code snippets can also be distributed anywhere on the web.

Supporter Blogs,Partner Sites &Social Media

Any Web-Standard Mobile Device

Let’s Get Started!

WHY?• 1 in 4: number of emails from an online fundraiser to their network that result in a donation

Do your emails have a 25% conversion rate?

WHY?• More value to

• Fundraisers who raise money both online and offline are significantly more valuable than those on a single channel.

When YMCA of Austin started online fundraising, it accounted for 4% of their revenue. Now, it accounts for 25%.

- Lauren McPhail, YMCA of Austin

Benefits to Participant

1. Instant gratification

2. Powerful tools

3. Competition

4. Wider Reach

Instant Gratification

• Easier registration

• Instant progress toward goals

• Real time tracking

• Personalize

• Reach out

• Update

• Online teamwork

• Enter offline gifts

Powerful Tools

• Visualize other’s progress

• Do better

Competition

• Gifts from across the nation and world

• Engage social networks

Wider Reach

Benefits to Organization

• Better tracking of progress toward goal

• Less staff time spent on processing gifts

• More way to engage participants

• Take advantage of time limited or last minute offers

Proven Practices

1. Hold their hand: online can be scary for some

2. Show off the benefits

3. Treat your VIPs to a special experience

4. Offer online incentives

5. Provide feedback loops and encouragement

6. Lead by example

Hold Their Hand:online can be scary for some

• Provide training material or demos to show how simple online registration/fundraising is (participant resources and kits—the online version)

• Automatically create personal fundraising page with online registration

• Offer online support: chat, webinars, “virtual buddies”

• Explain the benefits (see section earlier)

• Allow for offline gift entry as part of online goal

Show Off The Benefits

• Show how flexible a Personal Page is (photos, videos, stories, progress, thank you to recent donors)

• Show how easy it is to enter offline gifts

• Show how easy it is to be part of a team and view team progress

• Show off how easy it is to share with their network!

Treat VIPs to a Special Experience

• Who? Board members, major donors, large team captains, big prior year fundraisers

• Pre-register your VIPs-do most of the work for them

• Open “early” opportunities –access, match dollars, limited spots, for registering online

Offer Incentives to Engage Online

• Registration discounts

• Personal page milestone freemiums (ex: sticker for updating personal profile)

• Early registration

• Contests for taking actions:

• anyone who gets an online gift this week is entered...

• Top fundraisers are entered..

Fact: Participants who take at least one action online, such as update their personal page, are exponentially more like to raise funds online.

Provide Feedback Loops & Encouragement

• Send weekly email updates on progress and tips on how to raise more dollars online

• Create trigger campaigns for:

• Participants who’ve registered but haven’t updated their personal page

• Participants who’ve updated their personal page but received no gifts

• Reminders to check gifts and thank donors (give them a template)

Lead by Example

• Encourage participants to “start” the online fundraising by giving to themselves

• Show off examples of successful online fundraisers for others to use as model

• Always be a good model yourself: send regular emails with tips, overall progress, and post-event follow-up thank you.

Offline vs Online Reg

Participant Tools Online

Participant Offline Gift Entry

Email Coaching

Self-Donation At Registration

Show Impact

www.kimbia.com@kimbiainc

Miriam@kimbia.com@miriamkagan

Contact Information

Thank you!

Empowering Your Participants: How to Migrate Your Supporters from Offline to Online for Peer-to-Peer...

Government & Nonprofit