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© 2015 US Bankcard Services, Inc. All Rights Reserved.

EMV Chip

Payments

Introduction

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• EMV = Europay, Mastercard, Visa

• Global Payment Standard

• Fraud and Liability Protection

What is EMV?

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EMV Chip Card

• Chip cards allow exchange of

information between the card

and terminal for verification

purposes

• Chip cards also have a

magnetic stripe to allow

transactions at locations without

EMV terminals

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Why Is EMV More Secure?

• Reduces the risk of card

replication

• Authenticated information

on the chips will vary for

every transaction

• Validates card authenticity

every time it is inserted

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How Do Customers Use EMV Cards?

5

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EMV Chip Cards vs. Magnetic Stripe Cards

6

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• Increased fraud prevention

• Decreased chargeback risk

• Protects against loss due to

counterfeit/ lost/ stolen cards

• Liability protection

How EMV Benefits Merchants

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How EMV Benefits Cardholders

• Increased security

• EMV chip cards are

almost impossible to

replicate, which

prevents fraud

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• Occurs October 1st, 2015

• Businesses are recommended to use EMV enabled terminals

• Liability for fraudulent transactions will be shifted from issuing bank to merchant if the business is not EMV compliant

What is the EMV Liability Shift?

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Credit Card Fraud Facts

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Don’t be a victim of fraud!

• Approximately 120 million chip cards were issued within the US market in

2014. It is estimated that 600 million cards will be issued by the end of

2015.

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Be Prepared for the Shift!

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US Bankcard Services, Inc.

17171 E. Gale Ave. #110

City of Industry, CA 91745

888.888.8USA

www.usbsi.com

Contact Us Today!

Ver. OCT 2015

Thank You

13 13 © 2015 US Bankcard Services, Inc. All Rights Reserved.