Post on 30-Jun-2020
transcript
IN MGALLERY BY SOF ITEL
WHY INVEST
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HERITAGE LUXURY
LEGENDARY
PALACE HOTELS
Timeless / Elegant
Indulged / Special
LIFESTYLE LUXURY
LIFESTYLE & DESIGN
BOUTIQUE HOTELS
Playful / Energised
Rebellious / One-of-a-kind
MODERN LUXURY
WORLD-CLASS HOTELS
INFUSED WITH FRENCH ART
DE VIVRE & LOCAL CULTURE
Modern / Chic
French Art-de-Vivre / Local
Essence
2
BOUTIQUE UPPER
UPSCALE
A COLLECTION OF
MEMORABLE BOUTIQUE
HOTELS
Delightful / Singular
Inspiring / Enriching
S O F I T E L U N I V E R S E
• 207 addresses & 39,328 rooms worldwide
• 90% of awareness in France, 80% in Australia, 70% in United Kingdom,
55% in Brazil, China and Saudi Arabia and 50% in the United States*
• 1 million fans on Sofitel Facebook page
WHY INVEST IN MGALLERY BY SOFITEL AUGUST 2017 2 POSITIONING USP NETWORK & PIPELINE KEY IDENTIFIERS
Network as of end June 2017, all numbers as of end 2016. *Awareness among Wealthy Travelers, source: 2015/16 YouGov and TNS studies
COMMUNICATIONDISTRIBUTIONPERFORMANCE
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S O F I T E L N E T W O R K
WHY INVEST IN MGALLERY BY SOFITEL AUGUST 2017 3
NORTH AMERICA
6 hotels – 1,909 roomsChicago – Los Angeles –
Montreal – New York – San
Francisco – Washington
SOUTH AMERICA
11 hotels – 1,784 rooms
Bogota – Buenos Aires –
Cartagena – Montevideo –
Rio de Janeiro…
EUROPE
83 hotels – 11,494 rooms
Amsterdam – Berlin – Brussels –
Budapest – Hamburg – Istanbul –
Lisbon – London – Milano – Munich –
Paris – Porticcio – Rome – Vienna –
Warsaw …
AFRICA
17 hotels – 3,223 rooms
Abidjan – Agadir – Algiers – Casablanca
– Malabo – Marrakesh – Mauritius –
Rabat …
MIDDLE EAST
12 hotels – 3,576 rooms
Abu Dhabi – Al Khobar –
Aswan – Bahrain – Beirut –
Cairo – Dubai …
CHINA
22 hotels – 7,471 rooms
Beijing – Chengdu – Dongguan –
Guangzhou – Harbin – Jinan – Macau –
Nanjing – Ningbo – Shanghai – Xian …
SOUTH EAST ASIA
33 hotels – 5,871 rooms
Angkor - Bangkok - Bali - Hanoi –
Ho Chi Minh - Krabi - Manila Mumbai -
Phnom Penh - Saigon – Singapore – Hua Hin
– Luang Prabang …
PACIFIC
23 hotels – 4,000 rooms
Brisbane – Melbourne – Sydney –
Auckland – Queenstown - Fiji
Network as of end June 2017
POSITIONING USP NETWORK & PIPELINE KEY IDENTIFIERS
COMMUNICATIONDISTRIBUTIONPERFORMANCE
4WHY INVEST IN MGALLERY BY SOFITEL AUGUST 2017 4
A COLLECTION OF STORIED BOUTIQUE HOTELS
“Where art-de-recevoir enhances authentic local
discovery and shapes memorable moments.”
POSITIONING USP NETWORK & PIPELINE KEY IDENTIFIERS
COMMUNICATIONDISTRIBUTIONPERFORMANCE
HERITAGE SERENITY SIGNATUREThe building is a major asset of the hotel
and the facade reflects a typical historic
style.
The hotel reflects an aesthetic universe,
a style, a design, the signature of a
personality who contributed to its
creation, or decoration…
The hotel is a treasure hidden either in a
natural or urban retreat (sea, country,
mountain, city…).
T H R E E A T M O S P H E R E S
WHY INVEST IN MGALLERY BY SOFITEL AUGUST 2017 5
M G a l l e r y s h o w c a s e s
t h e u n i q u e p e r s o n a l i t y o f e a c h h o t e l
POSITIONING USP NETWORK & PIPELINE KEY IDENTIFIERS
COMMUNICATIONDISTRIBUTIONPERFORMANCE
Web bookings represent 43% of total bookings
Le Club AccorHotels members represent
30% of MGallery global room revenue
WHY INVEST IN MGALLERY BY SOFITEL AUGUST 2017 6
of MGallery customers are either satisfied or very
satisfied by their stay experience93%
Figures as of end 2016
POSITIONING USP NETWORK & PIPELINE KEY IDENTIFIERS
COMMUNICATIONDISTRIBUTIONPERFORMANCE
EUROPE50 hotels
4,835 rooms
Pipeline +647 rooms
ASPAC29 hotels
3,158 rooms
Pipeline +2,048 rooms
MIDDLE-EAST &
AFRICA4 hotels
413 rooms
Pipeline: +778 rooms
AMERICAS2 hotels
219 rooms
Pipeline: +80 rooms
85 hotels with 8,625 rooms in 24 countries
in prime locations & attractive tourist destinations
NETWORK VS PIPELINE
FRANCHISE CONTRACT - 42% MANAGEMENT CONTRACT - 58%
OPERATING MODE
Santa Teresa Hotel Rio de Janeiro – BRAZIL
© Eduardo Ghisi
Royal Hotel Oran - ALGERIA
© Abaca Corporate/Jacques-Yves GuciaHarbour Rocks Hotel Sydney,– AUSTRALIA
© Tom Evangelidis
LaGare Hotel Milano Centrale - ITALIA
© Stefano Gusmeroli
56%
37%
5%
2%
100%
Geographical split
8,625 ROOMS & 3,553 ROOMS
WHY INVEST IN MGALLERY BY SOFITEL AUGUST 2017 6
Network as of end June 2017
POSITIONING USP NETWORK & PIPELINE KEY IDENTIFIERS
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K E Y U P C O M I N G O P E N I N G S
WHY INVEST IN MGALLERY BY SOFITEL AUGUST 2017 8
EUROPE
• Bosnia, MGallery Tarcin Forest Resort, 64 rooms
• Turkey, MGallery Istanbul Galata, 85 rooms
• United-Kingdom, MGallery London Leicester Square, 86 rooms
• Ukraine, MGallery Odessa Hotel de Paris, 51 rooms
MIDDLE-EAST – AFRICA
• Qatar, MGallery Doha Musheireb, 213 rooms
• Saudi Arabia, MGallery Jeddah King’s walk, 180 rooms
• UAE, MGallery Dubai Palm Jumeirah, 255 rooms
ASPAC
• Australia, MGallery Sydney Porter House Hotel, 122 rooms
• China, MGallery Guangzhou, The Riverside, 110 rooms
• Hong-Kong, MGallery Citygate Hotel Hong Kong, 200 rooms
• India, MGallery Chennai Kotturpuram, 145 rooms
• Indonesia, MGallery The Retreat, Lenggang Gantung Belitung, 60 rooms
• Malaysia, MGallery Crestwood Genting, 123 rooms
• Myanmar, MGallery Mandalay Hill, 150 rooms
• Philippines, MGallery Manila, 126 rooms
• Thailand, MGallery Avista Grande Phuket Karon, 160 rooms
AMERICAS
• Peru, Cusco, MGallery Urubamba Cusco, 80 rooms
Secured Pipeline from June 2017 to December 2021
POSITIONING USP NETWORK & PIPELINE KEY IDENTIFIERS
COMMUNICATIONDISTRIBUTIONPERFORMANCE
D E V E L O P M E N T
F L A G S H I P S
WHY INVEST IN MGALLERY BY SOFITEL AUGUST 2017 9
Hotel Muse Bangkok Langsuan - THAILAND©
Man
oo
Man
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kulkit
POSITIONING USP NETWORK & PIPELINE KEY IDENTIFIERS
COMMUNICATIONDISTRIBUTIONPERFORMANCE
D E V E L O P M E N T 10
F L A G S H I P S
WHY INVEST IN MGALLERY BY SOFITEL AUGUST 2017 10
© S
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Le Grand Hotel Cabourg - FRANCE
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D E V E L O P M E N T 11
F L A G S H I P S
WHY INVEST IN MGALLERY BY SOFITEL AUGUST 2017 11
Francis Hotel Bath – UNITED-KINGDOM
© M
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nd
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D E V E L O P M E N T 12
F L A G S H I P S
WHY INVEST IN MGALLERY BY SOFITEL AUGUST 2017 12
Harbour Rocks Hotel, Sydney – AUSTRALIA
© H
am
ilton
Lun
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D E V E L O P M E N T 13
L A T E S T O P E N I N G S
David Tower Hotel Netanya - ISRAEL
Santa Teresa Hotel Rio de Janeiro- BRAZIL
WHY INVEST IN MGALLERY BY SOFITEL AUGUST 2017 13
© Ita
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Bru
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POSITIONING USP NETWORK & PIPELINE KEY IDENTIFIERS
Avista Hideaway Phuket Patong - THAILAND
5 Terres Hotel & Spa Barr - FRANCE
© N
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Serg
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COMMUNICATIONDISTRIBUTIONPERFORMANCE
“This charming “Belle Époque” hotel was built in 1855… Marcel Proust's favorite room
is still there...”
“ Between travel, art and design… a rich, authentic experience of the golden age of
travel...”
“A gem of art and design, style and elegance in ancient glass-making furnace of Murano.”
E A C H H O T E L S T A G E S A U N I Q U E P E R S O N A L I T Y
A N D A S T O R Y T O T E L L
WHY INVEST IN MGALLERY BY SOFITEL AUGUST 2017 14
© S
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© M
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Man
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© G
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i Cecch
inato
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T H E M E M O R A B L E M O M E N T :
A creative, original & exclusive experience, different for each hotel.
WHY INVEST IN MGALLERY BY SOFITEL AUGUST 2017 15
Each hotel offers guests the possibility to enjoy a special activity that
will be transformed into an unforgettable memory
An approach based on emotion and discovery
Differentiates from competition
La Veranda Resort Phu QuocAfter a boat ride of 40 minutes, guests arrive alongside the turquoisewaters of the Gulf of Thailand, one of the largest marine sanctuaries inthe world. There, guests have lunch on a white sand beach with thefreshest fish and seafood caught off Phu Quoc. Initiation to anunforgettable snorkelling experience. St Moritz ‘Heli-picnic on an
extraordinary alpine plateau.’You will fly by private charterhelicopter to 'The Ledge' onCecil Peak for a magical halfhour of tranquility. There,overlooking The SouthernAlps you will enjoy a deliciouspicnic prepared by the hotel’sLombardi Restaurant.
POSITIONING USP NETWORK & PIPELINE KEY IDENTIFIERS
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I N S P I R E D B Y H E R :
a special offer with all a woman needs staying at a hotel
Considered added touches: relaxing, healthy services and
products inspired by the expectations of women travelers
An approach based on emotion and discovery
A real differentiator from competition
WOMEN REPRESENT 43% OF BUSINESS TRAVELERS AND
TAKE 75% OF LEISURE TRAVEL DECISIONS
WHY INVEST IN MGALLERY BY SOFITEL AUGUST 2017 16 POSITIONING USP NETWORK & PIPELINE KEY IDENTIFIERS
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2 0 1 6 E U R O P E A N M E D I A C A M P A I G N : boost the brand's name recognition with strategic (re)openings in France, England, Italy and the Netherlands
WHY INVEST IN MGALLERY BY SOFITEL AUGUST 2017 17
Key numbers of the partnership with Vanity Fair in France and
UK:
Nearly 3.9 million people were exposed to the campaign
Over 84% of readers said they were willing to stay at an MGallery
More than 40% said they wanted to tell their friends and family
about the brand's hotels.
POSITIONING USP NETWORK & PIPELINE KEY IDENTIFIERS
COMMUNICATIONDISTRIBUTIONPERFORMANCE
18WHY INVEST IN MGALLERY BY SOFITEL AUGUST 2017 18 POSITIONING USP NETWORK & PIPELINE KEY IDENTIFIERS
A B R I G H T Y E A R F O R M G A L L E R Y
C O L L E C T I O N O F H O T E L S : Over 30 hotels won more than 75 awards
Les Cures Marine, Trouville France
6 awards, with Tipadvisor’s Certificate
of excellence 2016
Hotel Muse, Bangkok, Thailand
Condé Nast Johansens Awards
2016: Best Urban Hotel
Hotel Rotary Geneva, Switzerland
World Luxury Awards 2016 –
Best Boutique Hotel of Switzerland
COMMUNICATIONDISTRIBUTIONPERFORMANCE
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68%OF MGALLERY ROOM REVENUE
COMES THROUGH ACCORHOTELS
RESERVATION SYSTEMS
M G A L L E R Y D I S T R I B U T I O N S O L U T I O N
P O W E R E D B Y A C C O R H O T E L S
WHY INVEST IN MGALLERY BY SOFITEL AUGUST 2017 19
FOCUS WEB DIRECTWebsites + Mobiles
299,000 MGallery room nights
€52 M MGallery room revenue,
+18% growth in 2016
+97% Mobile Growth
(MGallery room revenue
Net figures as of end 2016
POSITIONING USP NETWORK & PIPELINE KEY IDENTIFIERS
COMMUNICATIONDISTRIBUTIONPERFORMANCE
32%HOTEL
PMS
68%OF MGALLERY ROOM
REVENUE COMES THROUGH
ACCORHOTELS CENTRALE
RESERVATION SYSTEMS
CALL CENTERS, INTRA HOTEL
& CLUSTER SERVICES
ACCORHOTELS WEB
WEBSITES, MOBILE SITES
& APP
WEB PARTNERS
(OTAS)
GDS/IDS
37% DIRECT SALES
31% INDIRECT SALES
20%
17%
26%
5%
L E C L U B
A C C O R H O T E L S 20
Asia
18%
Pacific
8%
France
12%
UK &
Ireland
12%
Germany
7%
Rest of Europe
20%
Middle East 3%
Africa
2%
North
America
6%
South America
12%
AN INTERNATIONAL PROGRAMCARD MEMBER’S COUNTRY OF RESIDENCE
WHY INVEST IN MGALLERY BY SOFITEL AUGUST 2017 20
A G L O B A L A N D M U L T I B R A N D L O Y A L T Y P R O G R A M
32 MILLIONOF MEMBERS AS OF DECEMBER 2016
€633AVERAGE REVENUE SPENT IN A
MGALLERY FOR MEMBERS
30%
LE CLUB ACCORHOTELS MEMBERS
REPRESENT
LE CLUB ACCORHOTELS MEMBERS STAY
AT MGALLERY
2 TIMES MORE
OFTENTHAN NON-MEMBER CUSTOMERS
+ 20,000MEMBERS ENROLLED EACH DAY
OF MGALLERY ROOM REVENUE
Figures as of end 2016
POSITIONING USP NETWORK & PIPELINE KEY IDENTIFIERS
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S T R O N G P E R F O R M A N C E S O F M G A L L E R Y H O T E L S W H E N
C O M P A R E D T O C O M P E T I T I O N
WHY INVEST IN MGALLERY BY SOFITEL AUGUST 2017 21 POSITIONING USP NETWORK & PIPELINE KEY IDENTIFIERS
R E V P A R I N D E X – A S O F E N D 2 0 1 6
Figures as of end 2016 - STR or Hospitality On source: only subsidiary or managed hotel RGI versus its competitive set
SYDNEY & MELBOURNE2 MGallery Hotels
with revPAR Index: 124 to 125
PARIS & LYON2 MGallery Hotels
with revPAR Index: 102 to 131
BATH – CHELTENHAM – WINDSOR
(UNITED KINGDOM)3 MGallery Hotels
with revPAR Index: 104 to 152
GENEVA1 MGallery Hotel
with revPAR Index: 116
BANGKOK1 MGallery Hotel
with revPAR Index: 103
BUENOS AIRES1 MGallery Hotel
with revPAR Index: 96
COMMUNICATIONDISTRIBUTIONPERFORMANCE