Post on 17-Apr-2020
transcript
© 2017 TM Forum | 1
Enabling Platform
Business through a
Platform Ecosystem
Elaine HaherCustomer Technology Architect, IT/Cloud
Ericsson
Eric TroupCTO, WW Communications & Media Industry
Microsoft
Page 2
Defining a Platform Business
“…a business based on enabling value-creating
interactions between external producers and
consumers.”
Geoffrey Parker, Marshall Alstyne, Sangeet Choudary, Platform Revolution, New York: WW Norton, 2016.
Page 3
All contribute to the ongoing process of Digital Transformation
› A Digital or Virtualized Service is a Software Enabled Service
–Software that powers a Service; the consumer Web
› A software enabled service runs a business or a business function
–If the software doesn’t work than the business does not function
› The software enabled service is your primary interface to the customer
Platform Ecosystemsdigital & Virtualized Services
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IoT Platform Business (Business Platform View)
IOT
Platform
› The IoT Platform Business is the end result of interactions developed
between the Operators, Partners, Suppliers (and the Customer) working
together to deliver a Consumer or Enterprise solution.
Microsoft Etiya
Ericsson
Algorithmic Intuition
AT&T
Device 1…n
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› TM Forum Business Platform View – The specific subset of Business Capabilities that constitute the digital ecosystem capabilities or functions needed for that Business Platform to operate. It can also be the logical view of the relationships between people, systems, processes, data, API(s) and governance.
› TM Forum Actualization Platform View –The underlying infrastructure of edge to hyper-scale datacenters and networks that host the software components that make up the Business Platform enabled by reusable technical capabilities typically required to operate in an agile and efficient manner.
› TM Forum Business Capabilities view: The universe of Business Capabilities as represented by the TM Forum Frameworx that:
– a developer of a Business Platform may choose to use to equip their ecosystem or – a developer of an Actualization Platform may choose to use to equip technical
capabilities.
Digital Platform Reference Architecture Views
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IoT Platform (Business Platform View)
Measures & Transmits
Temperature
Receive, Process / Analyze, Send/Display
Temperature or Results of Analysis of Temperature
Receive and Act on Information
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IoT Platform (Business Platform View)
Measures & Transmits
Multiple Metrics
Receive, Process / Analyze w AI, Send/Display
Multiple Metrics or Results of Analysis of Multiple Metrics
Multiple Consumers Receive and Act on
More Complete Sets of Information
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IoT Platform (Business Platform View)
Measures & Transmits
Multiple Metrics
Receive, Process / Analyze w AI, Send/Display
Multiple Metrics or Results of Analysis of Multiple Metrics
Multiple Consumers Receive and Act on
More Complete Sets of InformationBut…How is this Implemented?
What Supports the Business Platform?
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Defining “the Actualization Platform”
Hyper-Scale
Datacenter
(Cloud Platform)
5G Access
Network
(Cloud Platform) SDNSDN
App Component App Component
B’) Instantiate
A’) On-Board (VNF or Digital Service)A) On-Board (VNF or Digital Service)
B) InstantiateE) Manage
D) Orchestrate (Micro-Services / Service Chain)
At Layer 6 & 7
C) Connect
At Layer 2 & 3
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The Actualization Platform is Multi-Cloud
Hyper-Scale
Datacenter
(Cloud Platform)
5G Access
Network
(Cloud Platform) SDNSDN
App Component App Component Tenant Ecosystem Layer
Actualization Platform Layer
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One Network – Multiple Industries
From dedicated physical networks and
resources for different applications…
NWn
fn
NW1
f1
NW2
f2
S1 S2 Sn
…to a “network factory” where new networks and
architectures are “manufactured by software”
Virtual Resources & Physical Infrastructure
(Access, Connectivity, Computing, Storage, ..)
Service n
Health
Robotic communication
Media
Mobile Broadband Basic
NFV and SDN are key enablers, but not the end goal…| © Ericsson AB 2015 | 2015-11-06 | Page 11
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Actualization Platform View
Actualization
Cloud
Platform
Physical Layer
IaaS Layer
Business Layer
PaaS Layer
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4G/5G Access Network Actualization Platform
Actualization Platform View
Actualization
Cloud
Platform
Physical Layer
IaaS Layer
Business Layer
PaaS Layer
Business Layer
Tenant
Platform
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Actualization Platform View
Actualization
Cloud
Platform
Physical Layer
IaaS Layer
PaaS Layer
Business Layer
4G/5G Access Network Actualization Platform
Tenant
Platform
Page 15
Curation
Composition
Sales
Service / Support
Trading
Physical Layer
IaaS Layer
Business Layer
Guides
Development
PaaS Layer
Tenant Ecosystem
Actualization Platform
Page 16
ZOOM Hybrid Infrastructure Platform (Business Platform View)
But…How is this Implemented?
What Supports the Business Platform?
Page 17
Digital Platform Reference ArchitectureZOOM HIP Use Case
Curation
Composition
Sales
Service / Support
Trading
Tenant Ecosystem
Actualization Platform
Physical Layer
IaaS Layer
PaaS Layer
Business Layer
4G/5G
Access Network
Actualization Platform
Guides
Development
Business Platform View
© 2017 TM Forum | 18
Questions?
Elaine HaherCustomer Technology Architect, IT/Cloud
Ericsson
Eric TroupCTO, WW Communications & Media Industry
Microsoft