Eneos 0W-20

transcript

Chrysan Industries, Inc.Jennifer Onofray/ ENEOS National Marketing Manager

2010 ENEOS WEBINAR

OEM Updates Updates on OEM Requirements & Genuine Fluid

Programs

ENEOS News Flash

SEMA Convention 2010SEMA Convention 2010

• ENEOS Booth – Racing & Performance Main Hall #25079 & 25179

• ENEOS Distributor Seminar – Wednesday, Nov 3rd 4-6PM– Introduction of ENEOS Zero-Series premium line-up

• ENEOS Appreciation Social – Wednesday, Nov 3rd 7-9PM– Food, open bar, raffles

Both held at Encore Hotel

ENEOS News FlashENEOS Dealer Locator

AgendaAgenda

• 0W-20 Demand Expanding– Subaru– Mitsubishi– Mazda

• Toyota Increases Awareness for 0W-20

• Honda– New Genuine Fluid Program Distributor– New ATF required

0W0W--20 Demand Growing20 Demand Growing

• 2011 Subaru Forester 2.5L Engine requires 0W-20– New engine for 2011– 10% better fuel economy

• Subaru has approached ENEOS for sourcing 0W-20 for Factory-Fill & Genuine Fluid

• Forester is Subaru’s Top Selling Vehicle

• Mazda rotary engines have been manufactured in Japan and have used 0W-20 for several years

Year Vehicles Engines

2011 • Mazda 2• MX-5

• MZR 1.5• LF

0W0W--20 Demand Growing20 Demand GrowingMAZDA 2011 MX-5 Owner’s Manual

• 2011 Mitsubishi Lancer requires 0W-20 Engine Oil – Non-Turbo engine models

• New 2011 models with same engine are expected to also transition from 5W-20/5W-30 to 0W-20

Success Case from MitsubishiSuccess Case from Mitsubishi

• ENEOS offers unique products that meet Mitsubishi specifications– ENEOS CVT Fluid meets CVT requirements for Mitsubishi– ENEOS Type SP is the exact same product as Mitsubishi Dia-

Queen SP-III – NEW! ENEOS 0W-20 meets specs for Lancer

• ENEOS offers unique products that meets Mitsubishi’s target consumer– ENEOS 0W-50 helps boost HorsePower for consumers with Lancer

EVO– ENEOS Full Synthetic 5W-30 is competitively priced and delivers

better performance for the performance consumer

ENEOS carries 100% of the oils that Mitsubishi Requires!

AgendaAgenda

•• Toyota Increases Awareness for 0WToyota Increases Awareness for 0W--2020

• Honda– New Genuine Fluid Program Distributor– New ATF required

Toyota Toyota –– Increases 0WIncreases 0W--20 Awareness20 Awareness

Toyota has released several Consumer POP Materials aimed at increase customer awareness & acceptance of 0W-20

1. Sticker on the window of new model vehicles2. Two POS Brochures:

• “Science Friction”• “Zero Means More”

This vehicle is equipped with This vehicle is equipped with 0W0W--20 Motor Oil20 Motor Oil

Toyota is transitioning to the use of 0W-20 Synthetic Motor Oil to help increase this vehicles fuel economy and meet new emissions

standards.

ZERO MEAN MOREZERO MEAN MORE

• More Miles Per Gallon

• More Engine Protection

• More Stability over a Wide Range of Temperature conditions

• Easier on the Environment & Your Wallet

Scion Scion –– Increases 0WIncreases 0W--20 Awareness20 Awareness

SCIENCE FRICTIONSCIENCE FRICTION

• More Miles Per Gallon

• More Engine Protection

• More Stability over a Wide Range of Temperature conditions

• Easier on the Environment & Your Wallet

Success Case from Toyota & LexusSuccess Case from Toyota & Lexus

• Several Distributors have had success with ENEOS 0W-20 & ECO-ATF

– Simplify: Eco-ATF consolidates T-IV and WS ATFs– Save $: 0W-20 is competitively priced against Genuine– Service: Distributors installed ATF tanks & offered

rebates with Nippon’s support– Increase Service $: Eco-ATF allows them to service all

Asian vehicles without holding additional ATF inventory

ENEOS distributors have been successful at Toyota & Lexus by offering an ENEOS package of products, not just 0W-20.

AgendaAgenda

• Toyota Increases Awareness for 0W-20

•• HondaHonda–– New Genuine Fluid Program DistributorNew Genuine Fluid Program Distributor–– New ATF required New ATF required

Honda Genuine Fluid ProgramHonda Genuine Fluid Program

• Starts: September 1, 2010

• Products: Full Synthetic, GF-5 0W-20 now available in bulk at a very competitive $$– $8.27/ Gallon Bulk

• New Distributor Network: Conoco Phillips

• Promotions: $0.15/ Gallon for 6 months up front

Good Time to Approach Honda: Honda Dealerships are currently looking at switching distributors, which is an open door to consider other products

We Can Help!We Can Help!

If you have an immediate ENEOS opportunity, but need some support from Nippon Oil, we

WANT TO HELP!

Contact your ENEOS Representative!

QuestionsQuestions

Eneos 0W-20

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