Post on 29-Aug-2018
transcript
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Creating impact at scale by
building mission-driven brands
and shared missions
through fearless creativity and
collaborative action
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Campaigns to Shared Missions
brand value
brand as hero
consumers
buy
value proposition
attention
“I want it”
what you do, how you do it
message
CLIENT
world value
mission, or user as hero
participants & leaders
buy-in
shared purpose
intention
“I want to be a part of it”
why you do what you do
mission
PARTNER
Campaigns Shared Missions
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Shared Mission
Civic /
Government
Leaders
Creative
Capital
Brands/
OrganizationsCitizens
Philanthropy /
Non-Profit
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Shared Mission
—
#YouCanLearnAnything
A growth mindset intervention for the world.
Increased learning time by 80% and activated 15M new learners.
Khan
Academy
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Shared Mission
#YouCanLearnAnything
A growth mindset
intervention for the world
Omidyar Network
Gates Foundation
Carnegie Corporation
College Board
Educators
Parents
Khan Academy
College Board
Bank of America
Comcast
AT&T
General Motors
Mayors
Dept of Education
Sec. of Education/ Arne Duncan
The SAT Program
Civic /
Government
Leaders
Creative
Capital
Brands Citizens
Philanthropy
Walter Isaacson
Bill Gates
LeBron James
John Legend
Carol Dweck
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Password to view video: helloenso
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Local influencers and connectors are spreading the word about Fiber in their communities.
FiberStarters
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Mayors
City Administrations
Library, School District, Healthcare leaders
White House / ConnectHome
EveryoneOn.org
Housing Authorities
Community rally tracker + tools
Product
Google Fiber
Fiber optics rollout across
cities in US
Neighborhood leaders/
organizers
Educators
Len Dawson (Hall of Famer)
Reggie Love (Obama’s right hand)
9th Wonder (producer)
Bosco (musician)
Hatch Show Print (art gallery)
Dereck Whittenberg (NC State basketball)
Sean May (UNC basketball)
National Walls Project (mural collective)
Louisville Visual Arts (government art org)
sprATX (art collective)
Kauffman Foundation
Austin Free Net
Girl Scouts
Literacy KC
Connecting for Good
aSteam Village
NTEN
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Shared Mission
Faster, fairer, kinder
Internet
Civic /
Government
Leaders
Creative
Capital
Brands/
OrganizationsCitizens
Philanthropy /
Non-ProfitTechnology
—
Building trust in communities through
human exchange
OfferUp, a platform for trading goods locally enabled $18Bn of
trade last year. It depends on local trust, yet trust in our
neighbors is at an all time low.
NeighborUp
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Building trust in communities through
human exchange
The NeighborUp program is bringing community leaders
of different stripes together over dinners to build trust one
human interaction at at time.
28OfferUp + ensoBuilding a Shared Mission
US Conference of Mayors
Law enforcement
SMBs
School districts
Faith organizations
Chamber of commerce
Josh Morgan
Robert D. Putnam
Christine Carter /
UC Berkeley Greater Good Science Center
Neighbor Works
OfferUp buyers + sellers
Dinner guests
Community members
Kimbal Musk / The Kitchen
Miranda July (+ other local artists)
Jon Bon Jovi / JBJ Soul Foundation
Tom Douglas
citizensNeighborup
participants
cultural
influencersamplification
Local
leadersamplification
brand /
productprogrammatic role +
amplification
mediacredibility
+ amplification
thought
leadersexpertise credibility
+ amplification
Parade Magazine
NY Times
Huffington post’s The Power of Humanity initiative
USA Today
OpenTable
Starbucks
Ralphs
Westfield Malls
Walmart
Airbnb
NeighborUpA national movement to
strengthen local communities.
Coalition of NeighborUp Partners
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Shared Mission Development
Listening + Collaborative Design + Community Building
Design sprint / Salon dinners / Working groups
Peo
ple
en
gag
ed
Design
Engage
Scale
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Collaborative Action
Shared Table
10–20 leaders gather over
dinner to to come together and
help each other address our
most-pressing issues
Summit
100–200 people for 1–2 days;
combination of education/
inspiration and small team
working sessions
Design Sprint(s)
10–20 key stakeholders for 1–2
days; develop ideas and create
visions for success
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150 leaders working
together towards new
solutions for the climate.
Opened by Al Gore and
General Wesley Clark;
diverse leaders (from
climate scientists to pro-life
evangelicals to republican
business leaders and 50+
family offices), working
together on new solutions
which are now being scaled
by the network.
Summits
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Campaigns to Shared Missions
Campaigns
Creativity
for attention
Solo
endeavor
For people
Shared Missions
Creativity for
engagement
Collaborative
development
With people
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