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Horizons Cisco IBSG

Enterprise Collaboration Horizons Top 10 Insights from the Cisco IBSG Horizons Study March 2012

Horizons Cisco IBSG

Background

Horizons Cisco IBSG

Source: Cisco IBSG, 2012

 Ongoing program of research and analysis to examine key technology innovations that will impact Cisco and our customers over the next 24 months

  Initial areas of investigation include enterprise video, collaboration, cloud, and mobility

 Focus on customer behavior and economics: adoption patterns, use cases, drivers, inhibitors, perceived benefits, delivery models

IBSG Horizons Program

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816 20+ Managers & Executives

Industries

Inclusion & Collaboration Horizons Study

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Insight Use of Collaboration Solutions

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Use of Collaboration Solutions Is Highest Internally and Locally, and Is Growing

84% Expect their use of collaboration solutions to increase in the next two years

96% Use collaboration solutions to collaborate with colleagues, customers, suppliers, or vendors

Source: Cisco IBSG, 2012 Base: Line-of-Business Executives (n=459)

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With whom do you collaborate currently using collaboration solutions?

Select all that apply

Use of Collaboration Solutions Is Growing

How will your internal and external use of collaboration solutions

change in next two years?

Base: Line-of-Business Executives (n=459)

0% 0% 0%

Increase significantly

Increase somewhat

Stay about the same

Decrease somewhat

Decrease significantly

33% 27%

22% 17%

Internal External

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Insight Benefits

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Employee engagement

Productivity Save travel costs

Exchange ideas and expertise

Employee satisfaction Better interactions

Workforce Effectiveness Is the “Killer App” for Collaboration

31% 28%

26% 24%

19% 19% 17% 12% 12% 12% 11%

Select up to three

What do you consider to be the most significant benefits of the use of collaboration solutions within your company?

Source: Cisco IBSG, 2012 Base: Line-of-Business Executives (n=459)

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Insight Collaboration Process

Execution Gap in the Collaboration Process

Share Connect

Capture

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Which of the following steps in the process of collaboration do you think is the most efficient in

your company today?

Execution Gap in the Collaboration Process

Where do collaboration solutions add the most value in your company today? By enabling employees to…

19% 18%

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Insight Adoption Drivers

#1 Driver Improved training on how to use collaboration solutions to achieve maximum business value

The “network effect”

Collaboration solutions that are easier to use

#2 Driver

#3 Driver

Improved Training, Wider Adoption, and Ease of Use are Top Drivers

38% 35% 34%

28% 28% 25% 25%

17% 16%

Which of the following factors would be the most important in encouraging you to use collaboration solutions more often?

Select up to three

Improved Training, Wider Adoption, and Ease of Use are Top Drivers

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Insight Technology Inhibitors

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#1 Barrier Security concerns

#2 Barrier Complexity of management

Security and Complexity Inhibit Adoption

#3 Barrier Complexity of implementation

Horizons Cisco IBSG

What are the biggest technology inhibitors to adoption of collaboration solutions in your company? 37%

33% 31%

28% 28%

21% 21% 20%

Base: IT Executives (n=357)

Security concerns

Complex management

Complex implementation

Inadequate interoperability

Inadequate quality-of-service on

current network

Poor adoption or utilization

by employees

None of the above

Select up to three.

Security and Complexity Inhibit Adoption

Not a priority given limited

budget

Lack of compelling

collaboration offerings

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Insight Business Inhibitors

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#1 Barrier Lack of engagement of participants during virtual meetings

#2 Barrier Difficulty “team building” through virtual meetings

Lack of Engagement and Poor Relationship-Building Are Top Challenges

27% 27% 25% 24%

17% 15%

When you are using collaboration solutions to meet virtually, which of the following present the greatest challenges?

Select up to three.

Lack of Engagement and Poor Relationship-Building Are Top Challenges

Base: Line of Business (n=459)

Horizons Cisco IBSG

Insight Devices

65% Use laptop for collaboration

28% Use tablet computer for collaboration

Collaboration via Multiple Devices the Norm in the Enterprise

50% Use mobile phone for collaboration

68% 65% 64%

54% 50%

29% 28%

Which of the following devices do you currently use for collaboration?

Select all that apply

Collaboration via Multiple Devices the Norm in the Enterprise

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Insight Collaboration and “BYOD”

79% Of enterprise executives and managers who use a tablet for business collaboration use their personal devices

Widespread Use of Personal Devices for Collaboration

Percent of employees using each device for collaboration who say they use a personal device at least some of the time

81% 79%

Laptop computer

Tablet computer Desktop computer

Mobile phone

Source: Cisco IBSG, 2012 Base: Line of Business (n=459)

Horizons Cisco IBSG

Insight Inclusion and Collaboration Investments

Inclusive Enterprises Realize Greater Value from Collaboration Investments

93% Of respondents from inclusive companies say their investments in collaboration solutions have outperformed expectations in terms of business value created

28% Of respondents from non-inclusive companies say their investments in collaboration solutions have outperformed expectations in terms of business value created

Inclusive Enterprises Realize Greater Value from Collaboration Investments

Percentage of enterprises that indicated their collaboration investments have outperformed expectations in terms of business

value they have created

Inclusive

Neutral

Not Inclusive

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Insight Sourcing and Management

Enterprises Want a Single Vendor for Collaboration

75% Of IT respondents say single vendor is “important” or “very important”

45% Believe it will enable easier implementation of collaboration solutions

How important is a single vendor?

Very important

Important Moderately important

Of little importance

Unimportant

Lower total cost of ownership

Improved interoperability

Easier implementation

Simpler maintenance

Easier vendor management

Better performance

None of the above

40% 20% 0% 60% 80%

Select up to three

Enterprises Want a Single Vendor for Collaboration

Horizons Cisco IBSG

Joseph Bradley Cisco Internet Business Solutions Group josbradl@cisco.com

For more information…

Shari Slate Cisco Americas Inclusion Strategy Group sslate@cisco.com

Horizons Cisco IBSG

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