• Simon Mainwaring

PRESENTED October 16, 2012

How Brands and

Consumers Use

Social Media to Build

a Better World

Purpose: Why does your company exist?

“The future of profit is purpose.” “Brands must be the chief celebrant, not celebrity, of their communities.” “Brands must seek consumer action, not acquisition.”

Key Strategic Principles:

Simon Mainwaring, author, We First

New York Times, Wall Street Journal, Amazon Bestseller 2011

strategy+business ‘Best Marketing Book of 2011

800CEORead Top 5 Marketing Book of 2011

Amazon Top 10 Business Books of 2011

Competitive Advantage: What are you the only of?

Leadership: What dos your company do when its at its best?

Vision: What hope, vision or dream does your brand offer?

We First Vision

Thank you, Nashville

EC.

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Twitter: @SimonMainwaring

Email: Simon@WeFirstBranding.com