Post on 15-Aug-2015
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ENTERPRISE PERFORMANCE MANAGEMENT
ATITHI GRIHA (Hotels and Resorts)
Submitted by:Ashitha VS
Koushik RakshitKrishna BollojulaShikha Rani Deo
Swapnasis Mohanty
AGENDA
COMPANY PROFILE VISION AND MISSION MARKET DYNAMICS EXTERNAL ENVIRONMENT BUSINESS OBJECTIVE & STRATEGY KEY DATA STRUCTURES PERFORMANCE MANAGEMENT DIMENSIONS & KPI’S RESULT INDICATORS PERFORMANCE MANAGEMENT SYSTEM FINANCIAL PLANNING CONSOLIDATION
INTRODUCTION
Atithi Griha is an independent hotel chain offering hotels and resorts ranging from family value and high-class comfort to high-end luxury.
40 hotels and resorts. Target – 6 more hotels and resorts in new
locations
Employees – 1242
Revenue- INR 798 crores.
Green Features –LED Lighting, Solar Power, Rainwater harvesting, Eco-
friendly toiletries, No Plastic, Vermicomposting and Garbage
Segregation.
To enhance and grow our reputation as one of the nation's most admired chain of hotels and resorts by exceeding guest expectations and delivering financial success and opportunities for our company ,our owners and investors.
Presence in places having huge influx of international as well as national tourists.
Providing guests with distinctive Asian standards of hospitality keeping security and comfort of our guests as our topmost priority.
Strive to achieve excellence in competitiveness, quality of service, resource utilization, innovation and supplier performance using latest technology.
Reduction of Carbon footprint
VISION
MISSION
MARKET DYNAMICS
As per World Travel & Tourism Council Tourism generated INR 6.4 trillion or 6.6% of the nation's GDP in 2012,supported 39.5 million jobs i.e. 7.7% of its total employment
India's receipts from tourism during 2012 ranked 16th in the world, and 7th among Asian and Pacific countries.
It is predicted to grow at an average annual rate of 7.9% from 2013 to 2023.
Medical tourism sector is expected to grow at an estimated rate of 30% annually to reach about ₹ 95 billion by 2015.
The Ministry of Tourism maintains the Incredible India campaign to attract foreign tourists all over the world
MARKET DYNAMICS CNTD
EXTERNAL ENVIRONMENT(Technology)
Introduction of Near Field Communication can transform how we welcome guests for an exceptional stay .The Clarion Hotel in Stockholm Sweden was the first in the hotel industry to make use of this technology on site.
EXTERNAL ENVIRONMENT(Legal & Social)
Legal:
As per published report of FEDERATION OF HOTEL & RESTAURANT ASSOCIATIONS OF INDIA (FHRAI) hotels & restaurants have been included in negative list of Service Tax till GST (Goods & Services Tax) comes into force.
The Government has accepted a proposal to adopt a system of Electronic Travel Authorization offering multiple advantages of speed, efficiency, convenience and flexibility.
Social:
High inflation, rising interest rates, currency volatility and a tepid demand scenario have prioritised realignment of our cost structures, optimizing operational efficiencies and adopting flexible business models.
We are optimistic about long-term potential of the Indian hospitality sector
PRESENT SCENARIO
Numerous pilgrimage center's
Emergence of India as a strong economic and political power
‘Incredible India’
Network of overseas and domestic offices
Availability of a vast rail and road network
Present infrastructure is quite inadequate to fulfill the needs of
the ever increasing number of domestic and foreign tourists.
Need to educate the masses
PRESENT SCENARIO(Cont.)
Offer quality services in an increasingly competitive world
Fall in number of tourists in other countries due to political
instability
Growing economic and political status of India
Huge population of India and the growing disposable
income
Political Turmoil in different parts of the world
Social or political agitations within the country can
disrupt free movement
BUSINESS OBJECTIVE
Development of Proper Infrastructure in the country including niche
products.
Promotion and marketing to increase the visibility of Indian tourism sector.
Developing in the hospitality sector to meet the growing demand of quality
human resource.
Develop hotel accommodation of requisite standards in the country to
meet the growing demand.
Undertaking Surveys, studies and compilation of statistics in the field of
tourism for policy advice and knowledge sharing with stakeholders.
To facilitate quality of services to tourists in the country
Promoting Eco-tourism.
STRATEGY PLAN
Optimal resources allocation
Convergence of resources of various Central & State organization
Economic interlink ages of tourism with other sectors in national, state and regional economy
Use of ICT tools for efficient administration
Financial Results Hotel’s initiative is to increase revenue, one way they can do this is by increasing customer experience to gain repeat customer
Customer Satisfaction Improved check-in & check-out, complimentary shuttle services, facilities like Wi-fi & Movie-On-Demand
Business Processes Innovative & creative employees
Learning & Growth Continual employee learning & growth for their innovation & creativity
KEY DATA STRUCTURES
ATITHI GRIHA
Hotels
High End Hotels
Medium End Hotels
Low End Hotels
Resorts
PERFORMANCE MEASURE DIMENSIONS & KPI’S
Competitiveness
Financial Performance
Quality of Service
Resource Utilization
Innovation
Market share percentageSales growth percentage
Net Profit & Goss ProfitRoom & Inventory TurnoverTotal Sales and RevenueDaily Room OccupancyOperating and Labor Cost
Interaction qualityService qualityHotel classification Rating
Training & developmentICT usage
Equipment breakdown freqEmployee turnover surveys
Performance Appraisal
Individual InnovatorsInnovation process
ATITHI GRIHA
RESULT INDICATORS
CompetitivenessSales growthCustomer satisfaction surveysRelative market share and positionMeasures of the customer base
FinancialTotal Revenue AchievedProfitability ratiosOperating & labor costTurnover & liquidity raios
Service QualityHotel classification ratingInteraction qualityOutcome qualityService environment quality
ATITHI GRIHA
PERFORMANCE MANAGEMENT SYSTEMS
We are using ResortSuite as our Performance Management System.
ResortSuite PMS gives us various interfaces to make
Superior guest relationship management,
Richer business performance analysis
Great centralized intelligence.
ResortSuite has been built on Oracle database server, which benefits us with its incredible performance, scalability and reliability.
ResortSuite also extends this unique, guest-centric design with data mining capabilities and integrated one-to-one e-Marketing, Social Networking, Web and Mobile user experiences.
FINANCIAL PLANNING
HR Plan
7% scaling up of Human resources across customer acquisition, resort operations and corporate areas.
Capex plan
240 new rooms, including our third wildlife resort are under planning and construction, which is expected to roll out by 2015-16- estimated 250 crores.
Ten of our already operational resorts will be renovated with most modern facilities, to go with the market tastes.
‘Acquire and Build’
Opex plan
Tie-ups with government
Investment in systems, process – New ERP and ensured internet connectivity
Energy consumption systems
Revenue plan
Funding from membership fee and internet accruals
Discontinue low revenue plan to increase average realization per member to 3.5 lakhs.
FINANCIAL PLANNING (Cont.)
CONSOLIDATION
Financial Consolidations for Athidhi Griha.
Thank You !!