Erica Anderson (Co-Founder of Seed&Spark) at Digital Media Day 2016

Post on 14-Apr-2017

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transcript

Seed&Spark is a technology platform that reimagines the studio

for film and TV.

What we’ve accomplished so far• A distribution footprint reaching 100M US

homes

• Over 370 crowdfunded movies and shows with the highest campaign success rate in the world (over 75%)

• A platform membership with subscription streaming + subscription crowdfunding

• A first-of-its-kind partnership for independent Virtual Reality creators to fund and distribute

• Completed Techstars Boston 2016

WAIT!

WAIT!WE HAVE BIG 2016 PROBLEMS:

1. Diversity of Content2. Sustainability for Creators

SEED&SPARK 7

SEED&SPARK 9

We’re inside a HUGE market.

a $32B+ market in the U.S. alone

Annual Independent Production Spend

Annual Independent Production Earn

$5.5B

$27B

And it’s crazy inefficient.Even when $27B is grossed on a $5.5B spend…

fewer than 2% of independent projects BREAK EVEN.

Why?!1. Fundraising without real traction

2. Little access to useful, real time data

3. Barriers to wide distribution

4. Zero Audience aggregation

YOU ARE HERE

I…win?

WTF?!

Best. In. Class.

Campaign Success Rate Average Project Size75% 39% 11% $17.5k $7.5k $4k

Kickstarter Kickstarter

Indiegogo Indiegogo

Seed&Spark Seed&Spark

excited to watchbefore it’s

made!

4104

Build the crowd

more than

370 films and

$5M raised on

Seed&Spark2014 H1 2014 H2 2015 H1 2015 H2

$0

$200,000

$400,000

$600,000

$800,000

$1,000,000

$1,200,000

$1,400,000

From 40,000 Supporters

Lives in: Los Angeles

Watches: Netflix, iTunes, Verizon FiOS, Seed&Spark

Prefers: Shorts, Series

Devices: TV, Laptop

We know the crowd

We message the crowd effectively

We distribute to 100M homes

300% Growthquarter over quarter

SEED&SPARK

Black Hole of Viewership Data

A studio in the hands of the audience.

Membership grows crowdfundingBy December 2016:12,000 streaming membersAllocating $60,000 a month to new crowdfunding projects

By December 2017:90,000 streaming membersAllocating $450,000/month to new crowdfunding projects.

Our World-Class Team

SEED&SPARK 27

Oh, you already saw this?

Maybe that’s why 80% of these BOMB.

10,000 CREATORS 10,000 FANS EACH

(it was one of these)

Thanks for watching.