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MWC Pre-briefing | Public | © Ericsson AB 2015 | 19 February 2015 | Page 1
Ericsson at MWC 2015 ”We enable Change-Makers”
Telebriefing, 19 February 2015
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HELENA NORRMAN
Senior Vice President CMO &CCO
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OUR strategic direction
Establish leadership in targeted areas
2 Expand business in new areas
3
Radio, Core & Transmission Telecom
Services
Future/ Emerging
Present/ Large
This slide contains forward-looking statements. Actual result may be materially different.
IP Networks
TV & Media
OSS&BSS
Industry & Society
Cloud
Excel in core business 1
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Digital telco transformation
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digital TELCO transformation toolbox
Digital Consumer Use Cases
Reference Architecture
Best Practice Transformation Framework
Digital Telco Value Realization Model
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Digital telco transformation partner of choice
Working with the world’s leading operators, we have learned what makes them agile…
900 OSS systems in operation
1,500 Consulting and SI projects per year
56 Significant transformation
contracts in 2014
16,000 Consulting and SI professionals
>2.1 BILLION Subs
Served by Ericsson Charging and Billing
>1 BILLION licenses
Issued for device management
>1.3 BILLION subs
For commercial activation installations
Ability to execute across Business, Network and IT
3,000 IT Operations professionals
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Expert Analytics 15.0
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BIG DATA
Turn Data into Cash
CASH INSIGHTS ACTIONS
Devices Network Nodes
Probes OSS/BSS
Which Customers What Experience
Root Cause Overall Satisfaction
Modify Policy Change Subscription
Upgrade Device Initiate Repair
Improved Retention Increased ARPU
New Revenue Reduced OpEX
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Take Automated Actions: Pre-Integrated, Closed-Loop
Expert Analytics
Policy Control
Catalog / Self Care
EXPERIENCE-BASED MARKETING Retention Incentives
Upgrade Offers
ACTIONABLE INSIGHTS Service Quality,
Customer Satisfaction, Value & Usage Profile
Network, Device, App,
Service & Location Insights
REAL TIME CUSTOMER EXPERIENCE MGMT
Network Configuration
SLA Interventions
Network-Facing Actions
Customer-Facing Actions
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Ericsson Radio System
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Most Powerful Baseband ever
Massively-parallel processing system
High-capacity hardware › 80,000 subscribers › 24 cells › 960 MHz antenna bandwidth
Multi-standard hardware › LTE, WCDMA, GSM
Mixed operation › LTE FDD/TDD, WCDMA, GSM
Common O&M for all standards
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Baseband T605
Radio 2217 Radio 0208 Power 6302
Baseband 5216 Baseband 5212 Baseband R503 Baseband T503
Radio 2203
Power 6610
MINI-LINK 6692 MINI-LINK 6691
MINI-LINK 6352 Fronthaul 6392
MINI-LINK 6363
MINI-LINK 6351
Power 6306 Enclosure 6306 Enclosure 6110
ERICSSON radio system
Baseband T605
Radio 2217 Radio 0208 Power 6302
Baseband 5216 Baseband 5212 Baseband R503 Baseband T503
Radio 2203
Power 6610
MINI-LINK 6692 MINI-LINK 6691
MINI-LINK 6352 Fronthaul 6392
MINI-LINK 6363
MINI-LINK 6351
Power 6306 Enclosure 6306 Enclosure 6110
Router 6274 Router 6672 Router 6675
ERICSSON radio system
MINI-LINK 6351
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Router 6000 series
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Router 8000 series (SSR 8000)
EXPANDING THE IP PORTFOLIO
Virtual Router
NEW
Router 6000 serieS
NEW
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Baseband T605
Radio 2217 Radio 0208 Power 6302
Baseband 5216 Baseband 5212 Baseband R503 Baseband T503
Radio 2203
Power 6610
MINI-LINK 6692 MINI-LINK 6691
MINI-LINK 6352 Fronthaul 6392
MINI-LINK 6363
MINI-LINK 6351
Power 6306 Enclosure 6306 Enclosure 6110
ERICSSON radio system
Baseband T605
Radio 2217 Radio 0208 Power 6302
Baseband 5216 Baseband 5212 Baseband R503 Baseband T503
Radio 2203
Power 6610
MINI-LINK 6692 MINI-LINK 6691
MINI-LINK 6352 Fronthaul 6392
MINI-LINK 6363
MINI-LINK 6351
Power 6306 Enclosure 6306 Enclosure 6110
Router 6274 Router 6672 Router 6675
Router 6000, Integrated with ERICSSON radio system
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Networks Software
15B
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Leading the way in NFV & cloud transformation
Unifying & simplifying network management
& control
App coverage performance leadership
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App Experience optimization
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APP Experience optimization
“Over the last year, we have worked with Ericsson and XL Axiata in Indonesia to create a methodology to analyze, monitor and improve end-to-end network performance for app experience. Initially launched with XL Axiata, we are excited to expand the program to more operators who have now shown interest.”
Research & Collaborations
New Methodology
Service Delivery Technology Scale and Reach
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Media Delivery network
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Ericsson Media Delivery Network where we’re going
where we’ve come from
- First to offer virtualized services across public, private and hybrid cloud infrastructures - Deployable at any level in the network
- Proprietary congestion control technology for best radio network utilization - New, rapidly deployable multi-screen edge services
- Consultative services & test lab tackling all new business models (such as operator toolbars & ad fraud detection)
cache Optimize connect
Unifying video networks: - Single solution for the delivery
of managed and OTT content over fixed and mobile networks
- Launched 2013
Mobile internet leadership: - Traffic, policy, and video
optimization gateway - 140+ customer deployments - Making the internet more mobile
for nearly a decade
Enabling business: - Plug-in Ecosystem, launched 2014 - Enabled the world’s 1st sponsored data service
Media Delivery Network, evolved
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Our strategic direction
Establish leadership in targeted areas
2 Expand business in new areas
3
Radio, Core & Transmission Telecom
Services
Future/ Emerging
Present/ Large
This slide contains forward-looking statements. Actual result may be materially different.
IP Networks
TV & Media
OSS&BSS
Industry & Society
Cloud
Excel in core business 1
MEDIA DELIVERY NETWORK
EXPERT ANALYTICS 15.0
DIGITAL TELCO TRANSFORMATION ROUTER 6000 SERIES
ERICSSON RADIO SYSTEM
NETWORKS SOFTWARE 15B
APP EXPERIENCE OPTIMIZATION
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Ericsson at Mobile World Congress 2015
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Ericsson’s Hall 2, Stand 2N60
For Media & Industry Analysts:
Briefing
with CEO Hans Vestberg Hall 2
Monday at 08.45 AM
Opening Hours: Monday – Wednesday,
07.30 – 22.00
Want to talk, or need time to recharge? You’ll have access to
our meeting rooms, lobby spaces, recharge points, and more.
Our cafes serves food and beverages throughout our
opening hours.
A cloakroom will be available during our opening hours
Mingle with key spokespeople
Hall 2 Monday at 6.30 PM
CEO Keynote Hall 2
Tuesday 17.00
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For Financial Analysts & Investors:
Briefing
with CFO Jan Frykhammar & Rima Qureshi,
SVP and Head of Strategy Monday at 10 AM
Financial Analysts &
Investors dinner hosted by CFO Jan Frykhammar
Monday at 7 PM
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Ericsson speeches at GSMA 1/2
MAIN PROGRAM
Monday March 2
Monday March 2
Wednesday March 4
Thursday March 5
Thursday March 5
Keynote:
Keys to the connected lifestyle
Hans Vestberg
CEO
11.15 – 12.45 Auditorium 1
The Seismic
Spectrum Shake-up
Arun Bansal Head of BU Radio
14.00 - 15.30 Auditorium 5
Building the Next-generation
Network Platform (5G Requirements)
(with Ericsson customer
on stage )
Ulf Ewaldsson Chief Technology
Officer
14.00 - 15.00 Auditorium 4
Unifying Network IT
and Telco IT
Anders Lindblad Head of BU Cloud &
IP
11.30 - 13.00 Auditorium 5
Internet of Things - Business Model
Cecilia Atterwall Head of Strategy,
Marketing and Communications,
BU Global Services
14.30 - 16.00 Auditorium 2
*This slide includes confirmed speeches for GSMA. There may be additional updates.
Tuesday March 3
Enabling Mergers &
Acquisitions for Industry Growth
Rima Qureshi
Chief strategy Officer
16.00 - 17.30 Auditorium 2
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Ericsson speeches at GSMA 2/2
Ministerial program
Network Neutrality
Jared Carlson, Dir Regulatory & Govt
Relations
(Jared will also appear on Mobile
World Live TV panel discussion on NN at
12.20)
16:00 - 17:30
Wednesday March 4
Wednesday March 4
Enabling Services for the Internet of Things
Samita Chakrabarti Cloud & IP
17.30 - 18.30
Connected Living Seminar
Monday March 2
Master Class Delivering the Ultra –
HD Immersive Viewing Experience
Matthew Goldman, SVP Technology
14.30
NAB Show Collaborative
*This slide includes confirmed speeches for GSMA. There may be additional updates. MWC Pre-briefing | Public | © Ericsson AB 2015 | 19 February 2015 | Page 31
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Q&A
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