Erik Ottmann Final Marketing 380 blog showcase

transcript

Marketing 380Judy StraussSpring 2014

E-Marketing BlogShowcaseApril 8, 2014

Erik Ottmann

http://www.google.be/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=MBO9fUz2Qz2DpM&tbnid=yViPakjBjoCBcM:&ved=0CAUQjRw&url=http://www.yellowbook.com/profile/the-gem-gallery_1858121901.html&ei=6SVDU8jHJYbuOZfVgCg&bvm=bv.64125504,d.ZWU&psig=AFQjCNESCCWgXBXXB-R80D53zjxuMFdhRw&ust=1396995766691517

http://www.google.be/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=rSd_1B8mtSB59M&tbnid=6vZn3TdGY-3YgM:&ved=0CAUQjRw&url=http://webservices.unr.edu/targetx/events/calendar&ei=0ypDU5n-L8m1PfqpgPgF&bvm=bv.64125504,d.ZWU&psig=AFQjCNEK4LRaCiQQjsRgmxTjf1R7GUuMnQ&ust=1396997185976878

http://www.google.be/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=4qd1jWQAU7ihkM&tbnid=B5G2gVClpB9EqM:&ved=0CAUQjRw&url=http://www.enjoyourholiday.com/2012/03/12/antwerp-belgium-the-city-of-diamonds/&ei=NSxDU47TDoOiO8nDgIgK&bvm=bv.64125504,d.ZWU&psig=AFQjCNHMswmjVvqOFlfB9JLnhTYE1e21qw&ust=1396997521350183

About Me• I Love Golf!• Senior Marketing Major, graduating in May 2014• Getting married in June• Currently writing/completing this assignment from

Antwerpen (Antwerp), Belgium• Have lived in Reno my entire life• Began playing golf at the age of 7• If I had to pick a favorite golfer, it would be Bubba

Watson, because he has a hover-craft golf cart and has never taken a golf lesson in his life

I wasn’t kidding!

He’s really got one!

Okay, time for more serious business

See, Serious Face

A New RoundA Blog About E-Marketing for Golf

How Can E-Marketing Be Used for Golf?• Company Websites (SEO)• Social Media (Twitter, Facebook,)• Viral Video Marketing (No Cup is Safe)• Customer Engagement (Fantasy Golf)• Sponsorship Promotion (Nike Viral Ads)

Nike vs. Adidas

Nike Golf: Tiger and Rory

http://www.google.be/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=RVe0-wJacJqCbM&tbnid=cVjG74ixqM-WyM:&ved=0CAUQjRw&url=http://www.straitpinkie.com/humor/nikes-new-ad-with-tiger-woods-and-rory-mcilroy/&ei=fzhDU7XCDMfJOY6ggZAI&bvm=bv.64367178,d.ZWU&psig=AFQjCNGgWRrNTN2D83t_6fm2xiqkVGV_QA&ust=1397000409842686

No Cup is Safe

http://www.google.be/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=crakK-JRCNo9FM&tbnid=8mcpSb4hG3t_dM:&ved=0CAUQjRw&url=http://www.youtube.com/watch?v%3D2NCDYjHtEcU&ei=1jdDU-HYFsjOOdTEgOAI&bvm=bv.64367178,d.ZWU&psig=AFQjCNGgWRrNTN2D83t_6fm2xiqkVGV_QA&ust=1397000409842686

No Cup Is Safe•2,000,000 hits on day 1•Viral Video marketing to promote new athlete•Creative Content: Nike used two of its sponsored athletes to create a viral video that people wanted to shared with others

PGA Tour.com: Revamped

Line-Ups and Doughnuts• February 27, 2014 the PGA Tour launched

their “Revamped” website• New features included simulcast live video

feeds and updated scoring and tracking• Also improved the Fantasy Golf page and

format• Two viral-video turned TV ad promotions for

the update

A New Fantasy-Sport Experience

Fantasy Golf 2014• As part of the new website, the PGA tour

restructured their fantasy golf page• Better, faster, more convenient, and

more features than before• Used to drive traffic to the PGA site• Generates and fosters interest in players

and tournaments• Customer/user engagement • My first week’s foursome did not do well

(haha)

PGA Tour Revamped 2.0• Comparison of Web Analytics on March 11

and April 1, 2014• Key differences• Page Rank: 7450 to 5562• Time on Site: 4:03 to 4:12• Subdomain Navigation: down 51%• Direct Link: up 72%

• Conclusion: New web features are a success and drive more traffic to the site and have increased usage and TOS.

Thank You