One Horse. One Place. EVERY Record.

Veterinarians &

Healthcare

Stable/Barn Managers

Farriers &Prof. Service

Buyers and Sellers

Breeders

HorseOwners

• HORSE OWNERS• VETS & OTHER

HEALTH CARE PROFESSIONALS

• HORSE PURCHASERS

EQUESMART WILL AGGREGATE ALL RECORDS PERTAINING TO “MEMBER” HORSES INTO ONE CENTRAL REPOSITORY. THIS IS A UNIQUE SERVICE AND NEW TO THE INDUSTRY/CATEGORY.

EqueSmartBusiness Model.

Launch Strategy

CORE VALUE PROPOSITION

KEY ACTIVITIES

EARLY ADOPTERS

EqueSmartCUSTOMER

PRICINGSTRATEGIES

MARKET SEGEMNT:

OWNER OWNER/BREEDER

EQUINE PROFESSIONAL

PRE-PURCHASE/SALE

SUB LEVEL: BASIC PRO EQUINE PROF SINGLE USE

RENEWAL FREQUENCY:

N/A ANNUAL/TIERED N/A N/A

FEE:FREE (LIMITED)

1-10 Horses: $9911-25 Horses: $189 Unlimited: $349

FREE TO UPLOAD

REVENUE SHARE FOR CONVERTED REFERRALS

1ST ONE FREE

$99/PULL

Better communication with customers and transfer of records between Vets. Better tracking of care across all disciplines.

Phase 1:Primary Customer #2

Veterinary & Health Care Providers

Dr. Jones, DVM

Value Proposition:

Features they like:

Health Records

Due Diligence

Instructions

Transfer

Owner Comm

71%

29%

57%

29%

43%

100% of respondents

were moderately to extremely interested in EqueSmart.

34%

38%

28%

>$100K

Horse Owner:Demographics Stats!

$50-100K

<$50K

41% of horse

owners are

between 45-59

Highest saturationof owners

1.65M

TX/CA2M owners

in US

ABOUT EQUESMARTOPINIONS

Annette VenteischerNationally recognized

horsewoman. Featured in the major motion

picture “Buck”

“I think you’re onto something and I think for

most horse owners it would be great…”

Interview with Elizabeth HillOwner

Woodson Hill Equestrian Center

“I would use it for all my record management.”

“Comprehensive organization for

trainers who are too busy in the barn to want to spend time

on paper work”“Transference and tracking of Vet records”

Equine Professionals

Favorite Features of EqueSmart

EqueSmart

online

Online!

EQUESMART Financial Projections 2014MISSOURI: 125,000 OWNERS

PRODUCT: Professional VersionRETAIL: $99 YEARLY

Q1 Q2 Q3 Q4 TOTAL 2014CUSTOMER BASE 0.50% 0.50% 0.50% 0.50% 2% = 2500REVENUE $61,875.00 $61,875.00 $61,875.00 $61,875.00 $247,500.00COSTS $36,425.00 $36,425.00 $36,425.00 $36,425.00 $145,700.00NET PROFIT $25,450.00 $25,450.00 $25,450.00 $25,450.00 $101,800.00

EXPENSES Q1 Q2 Q3 Q4Fixed CostsServers 300 300 300 300Developer Salary 15000 15000 15000 15000BizDev Salary 7500 7500 7500 7500

Variable CostsMarketing $12,375.00 $12,375.00 $12,375.00 $12,375.00

InsuranceLegal fees 1250 1250 1250 1250Graphic design

TOTALS 36425 36425 36425 36425

Thank you for your time!

One Horse. One Place. EVERY Record.