Post on 31-Oct-2014
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Lehigh Valley Spring 2012
The Valley’s #1 Source For Local Sports
ESPN Radio
✓World wide leader in sports
Allentown-Bethlehem
✓Simulcast two signals
✓ESPN 1320 AM
✓WTKZ-AM, Allentown,
PA
✓WEEX-AM, Easton, PA
ESPN 1230/1320 is THE Source for all Iron Pigs Coverage
✓Featuring live play-by-play coverage of all Iron Pigs preseason, regular season and postseason games! PLUS, extensive pre-game and post-game coverage!
•Reach the Local Lehigh Valley Audience with the Iron Pigs
✓Over 670,000 total attendance in 2010!✓The Iron Pigs are in the top 6 Minor
League Baseball Franchises!✓The International League is growing
✓Single-season attendance record with over 7 million fans for the first time in the league’s 125-year history!
Quality AudiencePrime Demos
✓64.5% ages 25-54
✓91.9% male
Homeowners
✓81% own home
High Household Income
✓17.8% $75k-$100k
✓25.3% $100k or more
Education
✓63.6% have some college,
a degree, or more
Employed
✓78.2% are employed
✓48.3% white collar
✓29.9% blue collar
Marital Status
✓68% married
✓21% single
Source: Arbitron RETAIL DIRECT APR-JUN11/OCT-NOV11 18+ Station WEEX
Two Dial Positions = Greater Reach
Source: Spring 2012 Arbitron TapScan Allentown-Bethlehem TSA;
M-Su 6a-12m; P 18-64
ESPN Radio Lehigh Valley is
the first choice for local sports enthusiasts!
ESPN blows away the competition with
2,000 more listeners than the next sports station!
Strong With Men
Source: Spring 2012 ARBITRON Allentown-Bethlehem; TSA M-Su 6am-12p
Weekly Cume
Men; Multiple Age Ranges
DEMO M 18-24 M 25-34 M 35-44 M 45-54 M 55+
CUME 1,100 2,400 2,600 4,100 3,400
Your Local Home for All Things Football!
National Football League✓ESPN Lehigh Valley presents complete coverage of the NY Giants football
season.✓Monday night football, ALL NFL playoff games and Superbowl XLIII, and the
Pro Bowl!✓Plus, Sunday night game and Thursday night games!✓In-game sponsorship opportunities available.
Lehigh University Football✓ESPN Lehigh Valley provides live commentary for Lehigh football- both home
and away!✓Broadcasts available on Lehigh’s website.✓Includes pre-game show and branding opportunities at Lehigh’s Goodman
Stadium.Extended College Football Coverage
✓ESPN Lehigh Valley delivers coverage of select Saturday night competition. ✓Home of the college bowl season including the BCS Bowl Games as well as
the BCS National Championship Game.
LV Sports Radio Line-Up
Mike & Mike in the Morning (6A-10A)✓Traffic & Weather every 20 minutes✓The Morning Call Headline News✓High Profile Interviews
ESPN’s The Herd (10A-1P)✓With Colin Cowherd
ESPN’s The Scott Van Pelt Show (1P-4P)The Happy Hour Show (4P-7P)
✓The Valley’s Top Rated & Longest-Running live call-in sports show!
✓Great guest, polarizing commentary, and intelligent insight into everything sports-related
✓With Tom Fallon, Matt Markus, and Mike Mreczko
Tom Fallon
Matt Markus
Happy Hour live in the Lehigh Valley
The Happy Hour broadcasted live at local businesses 185 times in
2011
There were 377 ESPN related events and live broadcasts in 2011
Munch Madness, March Madness Bracket Contest, NFL Draft
Contest, 411, Bridge of Death, 10k Tailgate Tour, Athlete of the
Week, Local Sports Update
Lehigh Valley’s Exclusive Home for March Madness
✓Only Lehigh Valley station to deliver
full coverage of NCAA Basketball
Tournament
✓Every minute of the madness...
- Conference Championship Games
- The entire NCAA tournament, from
the play-in game all the way to the
Final Tour and Championship Game