Essential Guide to Free SEO Resources

transcript

The Essential Guide to FREESEO Resources by @stevejlock

Online Marketing & Development Meetup October 2011

=> Worked in-house, agency-side and now currently help to drive an enterprise grade SEO SaaS platform.

=> Lucky to have worked (and still work!) with some incredible brands.

=> Part of the SEMPO Institute in the UK.

=> Passionate about Open Source, Linux & business models that leverage “free”.

About Me @stevejlock

=> Not just a presentation, but a genuinely useful free resource to download.

=> Visual presentation where all images will click through to the online resources.

=> Orange bonus icons lead to related resources.

=> Resources cover learning materials, browser extensions, technical auditing tools, keyword research, backlink analysis & social media tools.

Overview

Learning SEO & Internet Marketing

I hope it'snot boring...

Free by Chris Anderson

http://www.longtail.com/the_long_tail/2009/07/free-for-free-first-ebook-and-audiobook-versions-released.html

http://www.longtail.com/the_long_tail/2005/09/long_tail_101.html

SEOmoz Beginners Guide to SEO

http://static.seomoz.org/files/SEOmoz-The-Beginners-Guide-To-SEO.pdf

SearchCap by SEL

http://searchengineland.com/searchcap

http://searchengineland.com/introducing-the-periodic-table-of-seo-ranking-factors-77181

Clockwork Pirate by Kelvin Newman

http://www.clockworkpirate.com/

Noob Guide to Online Marketing

http://try.unbounce.com/noob-guide-pdf/

http://unbounce.com/conversion-rate-optimization/50-awesome-posts-on-conversions/

Google SEO Starter Guide

http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf

http://googlewebmastercentral.blogspot.com/2010/03/googles-seo-report-card.html

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The Science of Social Media

http://www.hubspot.com/science-of-social-media/

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Stanford Introduction to IR

http://nlp.stanford.edu/IR-book/

Browser Extensions / Plug Ins

Web Developers Toolbars

https://addons.mozilla.org/en-US/firefox/addon/web-developer/

https://addons.mozilla.org/en-US/firefox/addon/firebug/

Live HTTP Headers

https://addons.mozilla.org/en-US/firefox/addon/live-http-headers/

http://www.fiddler2.com/fiddler2/

User Agent Switcher

https://addons.mozilla.org/en-US/firefox/addon/user-agent-switcher/

SEO for Chrome

https://chrome.google.com/webstore/detail/oangcciaeihlfmhppegpdceadpfaoclj

SEOmoz Toolbar

http://www.seomoz.org/seo-toolbar

Rank Checker for Firefox

http://tools.seobook.com/firefox/rank-checker/

Scraping Tools for Chrome

https://chrome.google.com/webstore/detail/cbeboigfnpgddmfoapiamannnhjmgipj?hc=search&hcp=main

https://chrome.google.com/webstore/detail/modbohgknhnjilkoaggaacedmmfbfapn

http://www.soloseo.com/tools/linkSearch.html

Link Gopher for Firefox

https://addons.mozilla.org/en-US/firefox/addon/link-gopher/

http://seohimanshu.com/2011/10/07/data-scraping-guide-for-seo/

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Grab Y'all Links for Chrome

https://chrome.google.com/webstore/detail/ajjloplcjllkammemhenacfjcccockde?hc=search&hcp=main

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Xmarks

http://www.xmarks.com/

YSlow

http://developer.yahoo.com/yslow/

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Google Page Speed

http://code.google.com/speed/page-speed/

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Keyword Research

http://www.wordle.net/

Google Keyword Tool

https://adwords.google.com/select/KeywordToolExternal

Keyword Lizard

http://www.keywordlizard.com/

http://searchengineland.com/ppc-magic-3-steps-to-turning-hundreds-of-keywords-into-millions-41198

Ubersuggest Suggestion Scraper

http://ubersuggest.org/

http://www.slideshare.net/richardbaxterseo/automating-and-scaling-keyword-research

Keyword Pad

http://www.goodkeywords.com/keyword-pad/

Crawling & Technical Auditing

Xenu Link Sleuth

http://www.searchenginejournal.com/7-things-you-can-do-with-xenu-link-sleuth/7870/

http://home.snafu.de/tilman/xenulink.html

Screaming Frog SEO Spider

http://www.screamingfrog.co.uk/seo-spider/

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Microsoft SEO Toolkit

http://seogadget.co.uk/how-to-install-and-use-iis-seo-toolkit/

http://www.microsoft.com/web/seo

Virante Duplicate Content Checker

http://www.virante.com/seo-tools/duplicate-content

howgoodisyourseo.com

http://www.howgoodisyourseo.com/

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Website Grader

http://websitegrader.com/

Google Services & Analytics

http://www.googlekeywordtool.com/

http://www.seomoz.org/blog/seven-google-analytics-advance-segments

Backlink Data

http://www.facebook.com/note.php?note_id=469716398919

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Yahoo Site Explorer

http://siteexplorer.search.yahoo.com/

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Majestic SEO

http://www.stateofsearch.com/linkbuilding-tactics-tools-and-traps-wise-words-from-dixon-jones-of-majestic-seo/

http://www.majesticseo.com/

Link Diagnosis

http://www.linkdiagnosis.com/

Open Site Explorer

http://www.opensiteexplorer.org/

Blekko

http://searchengineland.com/oh-good-grep-web-grepper-a-new-web-intelligence-feature-from-blekko-92730

http://blekko.com/

Social Media

http://www.youtube.com/watch?v=ZKCdexz5RQ8

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TweetDeck

http://www.tweetdeck.com/

CrowdBooster

http://crowdbooster.com/

Social Mention

http://www.socialmention.com/

Topsy Real Time Search

http://topsy.com/

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Paper.li

http://paper.li/

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Summify

http://summify.com/

TwitterFeed

http://twitterfeed.com/

Formulists

http://formulists.com/

Klout

http://klout.com/home

http://www.seerinteractive.com/blog/importxml-cookbook/2011/09/17/

Gist

http://gist.com/

Export.ly

http://export.ly/export/twitter

Please feel free to connect!

=> Steve Lock (Product Manager)

=> Email: steve.lock@analyticsseo.com

=> Web: analyticsseo.com

=> Twitter: @stevejlock | @analyticsseo

=> LinkedIn: http://www.linkedin.com/in/stevejlock

=> Slides: analyticsseo.com/free

Thanks for Listening :-)

Essential Guide to Free SEO Resources

Education