Essentials of Major Gifts

John Godfrey, CRFE

Three pillars

Leadership

Visionary case for support

Sufficient prospects

The seven steps

Identify

Research

Plan

Cultivate

Ask

Close

Cherish

Summary: the seven steps

CASE FOR SUPPORT

1.

Identify

2.

Research

3.

Plan

4.

Cultivate

5.

Ask

6.

Close

7.

Cherish

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