ETHICS IN ADVERTISINGMarketing

FEAR-BASED ADVERTISING • motivate target audiences to take action quickly. • Shockvertising

• Plays on emotions

• fearful of a competitor or a failure to act

FEAR BASED EXAMPLES

FEAR BASED ADVERTISING

• All-State• http://www.youtube.com/watch

?v=oVngo_slWJ4

• Volkswagen• http://www.youtube.com/watch

?v=DpAKW7FMDIo

Companies that use Fear Based Ads:

• Acne medication ads (pro-active)• Toothpaste ads

• If you don't use their toothpaste, your breath will stink and your teeth will be yellow

• Anti aging beauty product ads • if you don't buy their products you

will look way older than you should

• Anti-smoking ads • Mothers against drunk driving ads • Political ads • Diet product ads • Lysol ads • Michelin tire ads

ETHICS IN ADVERTISING

MIGHT BE TRUE BUT IS IT?

ETHICS

• Ethics: Guidelines for good behavior• Concept is do what is in the best interest of the biggest

number

• In advertising, companies want to grab your attention• Entertain• Persuade• Inform• Remind

ETHICAL??• Christopher Reeve• http://www.youtube.com/watch?v=c1zE5f_A5sY

• Nike Horror• http://www.youtube.com/watch?v=B1JpOSz4lnI

• Beer Commercials• http://www.youtube.com/watch?v=dMiAEQyAOak

• Product Placement• https://www.youtube.com/watch?v=KjB6r-HDDI0

• Materialism • https://www.youtube.com/watch?v=3im23e4Z-gY

• News: War Reports• https://www.youtube.com/watch?v=Oq8v9M_qMf4

EXAGGERATION

• Exaggeration: Using false claims in an advertisement

Wherever you go our network follows.

SEXISM & STEREOTYPING

CHILDREN

Children are impressionable

Watch more advertisements than almost anyone.

They can sing jingles, recognize logos, and typically have strong feelings about a product.

• http://www.youtube.com/watch?v=lrp0NqKvoYA

TECHNOLOGY AND PROMOTION

• Trends• Social Media

• What business does not have a Facebook or Twitter?

• Internet• Youtube Ads• Pop –ups• Exit Ads• Emails

• Personalized/Individualized• Directed towards you!

COMPETITION AND PROMOTION

• Businesses Monitor each other closely• Follow the Leader• Copy each other in style and type of promotion

• Infiniti vs. Lexus• https://www.youtube.com/watch?v=ZEG5DSkKK04• https://www.youtube.com/watch?v=vfVev7TBo3E

INTERNATIONAL PROMOTION

•Promotional Laws vary by country• (US: Laws vary by state)

• http://www.politifact.com/punditfact/statements/2014/aug/20/heineken/neil-patrick-harris-heineken-ad-we-cant-drink-tv/