eTourism Strategy &

Business PlanYehia Abu Al-Hassan

IOETI President

Believe in E-Marketing

Believe in E-Marketing• Dunia.net

Believe in E-Marketing• Expedia

Believe in E-Marketing• Expedia• In 1996, a small division within Microsoft

launched online travel booking site Expedia.com®

• In the first few years of the new millennium, Expedia® became - and remains - the world's leading online travel company.

Financial Highlights• 2011 Gross Bookings: $29.1 Billion• 2011 Revenue: $3.45 Billion

Believe in E-Marketing• Memphis Tours Egypt

Deference Between Traditional & Electronic

Tourism

Deference Between Traditional & Electronic Tourism

Deference Between Traditional & Electronic Tourism

How to Start ?

Web Site Or

Subscribe to Portal Or

Network

B2B Or B2C

How to Start ?• Build your web site

How to Start ?• Content - Credibility - Copyright

How to Start ?• Standardization

How to Start ?• Specialization

Running

Running• e Marketing plan

• Staff

Running

Running• Company Structure 

Running• Customer feedback {about you & your

partner}

Running• Affiliation

Developing

Developing• Training

Developing• Business Networking

Developing• Up to date

ERP SYSTEM

ERP SYSTEM

Thank youYehia Abu Al-

Hassan