European Industry Analyst Day_ 30 September 2014 | London

Take a closer look_

Breakout Session_ Delivering Telefonica m2m Experience_ Surya Mendonça

Take a closer look_

Horizontal & E2E solutions

Consistent strategy

Global & Local

In-house & Partner capabilities

3

Specialized Direct Sales &

Global Partners Program

Utilities &

Sustainability

Transport

Consumer

Electronics

Industry

Smart Cities

4

≈30 E2E solutions available in 15 countries_

23.5 million households

The world’s largest M2M contract win to date

Extending Telefonica’s reach and influence to a new audience across the globe

42.3 million smart meters*

Acting as a Communications Service Provider on the UK

Government Smart Metering Implementation Program_

SMIP is in the

design, build and

test phase and

raises the profile of

adopting smart

metering solutions

in other countries

(*) Gas & Electricity

Smar

t M

eter

s

19

.1 m

illio

n

Dev + Connectivity + App + Service

Delivering E2E service in 12 countries

Evolving to segmented value propositions

Widening our partner ecosystem

Accelerating our Fleet Management business_

Telefonica to provide m2m connectivity for Tesla electric vehicle across

major EU markets

Connected Maps

Internet Radio

Remote vehicle monitoring

Remote diagnosis

B-Call

24h Road Assistant Providing m2m connectivity for Tesla

electric vehicle across major EU markets

New wave of services:

Infotainment

4G

Evolving to E2E solutions:

Aftermarket

Key partners

Very active role in the automotive industry_

Sub title

Smart city platform

Integrated view of all

public services

Big data capabilities

Open source innovation

ecosystem

Improve citizens quality

of life:

• Innovative services

• Higher quality

Reduce administration

costs through more

efficient systems

Service Provided

Benefits

Valencia

3rd most populated city in Spain 792k pop. (2013)

Smart Cities key partner to transform public services_

Device management

Data collection

Managed

connectivity

platforms Providing

our clients

with

Strong cross industry horizontal portfolio_

Take a closer look_

23 countries within EU & Latam

Global Service

Local Pricing

Regulation compliance

Leading the m2m world alliance_

Modular

hardware

API for

developers

Easy

interface

Open

Modules

Enhanced

time to

market

Thinking

Things +

Arduino

Embedded

TEF comms

Global

connectivity

Encouraging innovation with Thinking Things_