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Achievements of the Partnership
November 2014
THE PARTNERSHIP
• Film London (UK), Lead Partner
• Apulia Film Commission (Italy)
• Bucharest Ilfov Regional Development
Agency (Romania)
• Fondazzjoni Temi Zammit (Malta)
• Lund University Department of Service
Management (Sweden)
• Maribor Development Agency (Slovenia)
• Municipality of Ystad (Sweden)
• PRO MALAGA (Spain)
• Rzeszow Regional Development Agency (Poland)
EUROSCREEN AIMS
• Put screen tourism on the regional policy agenda
• Develop greater understanding of the screen sector’s economic impact on tourism
• Increase opportunities for collaboration between screen and tourism sectors
OUR JOURNEY
• Creating partnerships and improving cooperation
• Identifying best practice, sharing experiences and building capacity
• Developing resources
OVERALL PROJECT ACHIEVEMENTS
• Inclusion of screen tourism in regional
policies
• Launch of ‘Quantifying Location Placement
Value’
• Publications: ‘Baseline Study' and ‘Case
Studies’
• Strong regional partnerships
• Online database
HIGHLIGHTS FROM THE REGIONS
THE JOURNEY OF A VERY DIVERSE PARTNERSHIP
PROMALAGA
Establishing Malaga as the
screen tourism capital of
Spain working with
Malaga Film Office and
Spanish Film Commission
BUCHAREST REGIONAL DEVELOPMENT AGENCY
First Bucharest Movie Map
Closer collaboration with
Romanian film studios
Castle Film & Media Pro
YSTAD MUNICIPALITY
Recognition as screen
tourism expert beyond
Skåne
Development of Ystad
Studios as a visitor
destination
MARIBOR DEVELOPMENT REGIONAL AGENCY
New partnership with
Slovenian Film
Commission
Development of online
locations library for
Maribor
FTZ MALTA
Improved cash rebate for
productions including Maltese
cultural elements
Cooperation between Malta
Tourism Authority and
Malta Film Commission
UNIVERSITY OF LUND
Publication of ‘The Attraction of
Screen Destinations’ report
Contributing to multiple
international academic
conferences in over six EU
countries
APULIA FILM COMMISSION
Partnership and joint
campaigns by Puglia
Promozione and Apulia Film
Commission
Local film tourism
photography exhibition
RZESZÓW REGIONAL DEVELOPMENT AGENCY
Strong regional
cooperation with a
focus on film, promoting
unique locations
Providing support to
productions
FILM LONDON
Screen tourism included
in the Mayor’s Cultural
Strategy and forms part of
his Cultural Tourism Vision
for London 2015
Partnership with
VisitBritain
TAKING THE PARTNERSHIP TO THE NEXT LEVEL
• Further strengthen regional
cooperation
• Develop screen tourism products and partnerships with SMEs
• Cross-sectoral research and impact assessment