Post on 20-Jan-2015
description
transcript
Evaluating Big Data Predictive Analytics Solutions
Mike Gualtieri, Principal Analyst
December 12, 2013.
Twitter: @mgualtieri
New York, NY
Outlook
© 2012 Forrester Research, Inc. Reproduction Prohibited
The right data and right talent are the key to predictive analytics success
3
Source: August 8, 2012, “The State Of Customer Analytics 2012” Forrester report
© 2012 Forrester Research, Inc. Reproduction Prohibited
Business intelligence means customer intelligence
4
No. 5 priority for 2009
No. 1 priority for 2011
Source: May 27, 2011, “Forrsights: The Software Market In Transformation, 2011 And Beyond” Forrester report
Budget decision-makers plan to increase spending in 2012 on real-time analytics & Big Data solutions.
54%
Sources: iStockphoto (www.istockphoto.com), Forrsights Budgets And Priorities Tracker Survey, Q4 2012
7B
More people using more technology means more big data.
What exactly is Big Data?
It’s all relative.
9
#BigData
“Big Data is the frontier of a firm’s ability to store, process, and access
(SPA) all of the data it needs to operate, make decisions, reduce risks,
and serve customers.”
DEFINITION
Frontier
Big Data is about pushing limits. Exponential growth in data means the frontier is vast.
Can you store, process, and access (SPA) all of the data you need?
Think SPA
© 2012 Forrester Research, Inc. Reproduction Prohibited
Big Data management is about three key activities:
•Can you capture and store your data? Store
•Can you cleanse, enrich, and analyze your data? Process
•Can you retrieve, search, integrate, and visualize your data?
Access 14
Think SPA when you
think Big Data.
16
#Predictive
“Predictive analytics solutions allow firms to discover, evaluate, optimize,
and deploy predictive models by analyzing data sources to improve
business outcomes.”
DEFINITION
© 2012 Forrester Research, Inc. Reproduction Prohibited
What do great predictive analytics use cases have in common? Evidence-based methods don’t exist or are sub-optimal. Relevant data is available. The environment changes with moderate frequency. The business outcome is significant.
18
© 2012 Forrester Research, Inc. Reproduction Prohibited
Predictive analytics is a continuous process
• The right data to establish a cause and effect
• Enough data to be significant
Causative data
• Understand business outcome • Create hypothesis about data
mining algorithms that will create predictive rules
Data analysts
• Data preparation • Discovery (visualization, machine
learning algos) • Evaluation and optimization
Modeling tools
• Data to feed model • Model execution (embedded,
callable service)
Model deployment
19
© 2012 Forrester Research, Inc. Reproduction Prohibited
Big Data predictive analytics solutions must address the full lifecycle
Understand data
Prepare data
Model
Evaluate
Deploy
Monitor
Business goal
20
© 2012 Forrester Research, Inc. Reproduction Prohibited
Big Data comes in many forms
21
• Data described by a schema • Relational database, XML,
delimited flat file, system events
Structured text
• Free-form text • Email, documents, tweets, blog
comments, Facebook status, genome
Unstructured text
• Audio, images, video • Surveillance cameras, geological
survey maps, Siri voice Binary
Forrester Wave™: Business Rules Platforms, Broadest Feature Sets, Q1 ’08
The Forrester Wave evaluates current solution, strategy, and market presence.
Current offering (y axis)
Architecture Data Discovery Evaluation & Optimization Deployment Tools Standards, integration,
solutions, and extensibility
Strategy (x – axis)
Licensing & pricing Commitment Product roadmap
Market Presence (size of bubble)
Company financials Global presence and install
base Partnerships
Can you prevent Melissa from switching to a competitive mobile plan?
Churn
How can you provide Melissa with nearly perfect song recommendation?
Million Song
Dataset
Architecture criteria
Run-time platform options Analysis runtime platform options Analyst tools runtime options
Workload optimization Performance features Scalability features
Security Data security Model security User security
Performance reference Scalability reference
Data criteria
Data types Data sources Data set preparation tools
Discovery criteria
Algorithms supported Structured Unstructured Network Data discovery visualization tools Automated discovery Algorithm extensibility Life-cycle management tools
Evaluation & optimization criteria
Model evaluation Model optimization Override rules Continuous optimization
Deployment criteria
Execution Input data Output data
Tools criteria
Data scientists Business analysts Application developers
Standards, integration, solutions, and extensibility criteria PMML support Platform integrations Targeted solutions User interface extensibility
Strategy Licensing and pricing Licensing Pricing (average and entry) Maintenance fees Support options Transparency Commitment Employee headcount in market R&D spending Ability to execute Product roadmap
Market Presence Company financials Revenues Revenue growth Global presence and installed base Installed base (total and by geography) Momentum Partnerships Software vendors SaaS/hosting providers Professional services
Forrester’s Wave evaluation criteria for Big Data Predictive Analytics solutions
Current Offering Architecture Data Discovery Evaluation &
Optimization Deployment Tools Standards, integration,
solutions, and extensibility
Strategy Licensing & pricing Commitment Product roadmap
Market presence Company financials Global presence and install base Partnerships
Forrester weights the criteria, but clients can set custom weightings
Big data predictive analytics solutions
make it easier.
© 2012 Forrester Research, Inc. Reproduction Prohibited
Big data predictive analytics solutions range from coding tools to specific business solutions (list not ordered or grouped)
Alteryx Angoss EMC Teradata Teradata Aster FICO Pegasystems Oracle Microsoft Pitney Bowes FuzzyLogix Weka Mahout
Alpine Data Labs Google Prediction API R KNIME SAS IBM Cetus KXEN Salford Statsoft SAP TIBCO
Zementis Pentaho Matlab
Rapid – I Opera Solutions Revolution Analytics
40
© 2012 Forrester Research, Inc. Reproduction Prohibited
Forrester Wave™: Big Data Predictive Analytics Solutions planned publication Q1 2013 Forrester methodology limited this Forrester Wave to ten vendors. Many vendor solutions and combinations of solutions exist for a variety of use cases. Publication of the Forrester Wave is expected in Q1 2013. Schedule an inquiry to discuss your unique circumstances.
41
Thank you Mike Gualtieri mgualtieri@forrester.com Twitter: @mgualtieri