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Evaluating Social Media Platform

G Sankaranarayanan

22-23, June, 2012Chennai

Tale of two (co-creation) projectsNEC Japan

• Vision 2015

IBM

• Core Values

NEC Japan and IBM both engaged their employees in co-creating core values for their organization. The time frames are different: NEC took this initiative in 2008, and IBM in 2003. However, NEC Japan relied completely on face to face interactions, while IBM fully on its virtual platform, named Jam.

Tale of two (co-creation) projects

NEC Japan• 24 dialogue sessions• 13 paces worldwide

IBM • 3,17,000 employees• 60-hr virtual meeting

What is a platform?

Five Ways to look at a Platform • Technology

• Media• Content• Community• Empowerment

Technology: Two things added

Global reach Collaboration

When diary is physical

When it goes global and collaborative

When pager is physical

When it goes global and collaborative

When campus wall is physical

When it goes global and collaborative

When notice board is physical

When it goes global and collaborative

Five Ways to look at a Platform • Technology

• Media• Content• Community• Empowerment

What type of media is social media?

One to One

What type of media is social media?

One to Many

Five Ways to look at a Platform • Technology

• Media• Content• Community• Empowerment

What forms of content it supports?

Information (Txt,video)

Design

Engineering

Applications

Five Ways to look at a Platform • Technology

• Media• Content• Community• Impact

Building versus Sourcing

Community Building Platforms Community Sourcing Platforms

Five Ways to look at a Platform • Technology

• Media• Content• Community• Empowerment

How do you want to empower?

Platform defined

“An opportunity for people to voice their views, and initiate actions” - Dictionary

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Why you need a platform?

Apple: Most Valuable Company

“A trinity of platform, content, and product”

One is More than Enough

Nothing is too many

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Worksheet: How to evaluate the right platform for your company?

Link to file

Mail sankar@younomy.com if you need to know more