Event Based Marketing - How does it work?

Event-based marketing brings many advantages to the table

Into Event-based Marketing? Ask yourself these questions!

Tips to Ace Event-based Marketing

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1Spot significant eventsin a customer’s life

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2Use those events to understand the customer’s needs

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3Send him a relevant and

engaging message

Event-based marketing brings many advantages to the table

Into Event-based Marketing? Ask yourself these questions!

Tips to Ace Event-based Marketing

Event Based Marketing - How does it work?

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1Significant increase in

marketing ROI

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2Better customer response because communication is based on his need

at that time

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3Spot opportunities for any cross and

up sells

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4Strong relationship with the customer as

he feels understood and

validated

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5Incredible customer

experience. Every. Single. Time

Event-based marketing brings many advantages to the table

Tips to Ace Event-based Marketing

Event Based Marketing - How does it work?

Into Event-based Marketing? Ask yourself these questions!

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1Is this event important by

itself?

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2Does the event needs any

additional data to become

significant?

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3Which event is more important

than others?

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4What are the channels that

could be used for each event?

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5What needs immediate

attention and what can be

postponed to a later time?

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6Based on this event, what

should one do?

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7Is this a retention opportunity or a

sales opportunity?

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8What extra information would

enhance the experience of each

customer for optimal service and

benefit?

Event-based marketing brings many advantages to the table

Event Based Marketing - How does it work?

Into Event-based Marketing? Ask yourself these questions!

Tips to Ace Event-based Marketing

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1It is always about your customer.

It’s about him and his behaviour.

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2So match customer opportunities with

your business objectives

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3Plan your strategy: You have the info

and the data. What will you do with it?

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4Use both inbound and outbound ways

to connect with customers

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5Choose your EBM tool wisely. Pick one that will do what you want

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6Use data. There is so much

to capitalize.

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7Finally, don’t annoy your customer by

bombarding him with irritating

messages

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It takes a smart marketer, with a smart tool, to think out of the box and make all the magic happen!

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