Event Blog Slide CastEvent Blog Slide CastEMM518MS

Amy You

Seneca College – First Annual Seneca College – First Annual Stair ClimbStair Climb

First annual stair climb

Seneca Markham Campus

November 29th, 2010

Raised over $2500 donations

Over 100 Participants attended this event

Dress For Success – 10Dress For Success – 10thth Anniversary CelebrationAnniversary Celebration

Dress for Success Toronto’s 10th Anniversary Celebration

Executive Director – Jessica Roelink

Hosted for volunteers, sponsors, and agencies

Seneca Stair ClimbSeneca Stair Climb

Use of social media:◦Facebook◦Twitter◦An actual stair climb

website

Event Club 2011Event Club 2011

Hosted by EM2 Students and SSF

4 Different Events

Showcase the variety of events that we can execute

Promote our Event Management Program

Christmas Ideas?Christmas Ideas?

Lots of different variety of events in Toronto

Find your favorite event to attend this year!

Social MediaSocial Media

How to use social media to your advantage?

◦Step 1. Plan with social media tools

◦Step 2. Organizing and inviting

◦Step 3. Promotion and distribution

◦Step 4. Optimize the event for social media sharing

FacebookFacebook

One of the best way to market your event

Over 250 million users worldwide

Lots of opportunities to interact with users

Reach a large percentage of target market

TwitterTwitter

Recently, a lot of companies have took Twitter and made it their essential tool for marketing.

With over 8 million unique visitors per month.

3 million messages are posted daily.

Twitter VS. FacebookTwitter VS. Facebook

Both platform is very popular

Should pick the one that suits your company the most and reaches your target market

TEDxIBYorkTEDxIBYork

Live Tweeting!!

Great for interacting with target market

Creates interest and buzz!

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