Post on 15-Jan-2017
transcript
Event MarketingVideo, Photo & Mobile Tours
Spread the Word-
Tradeshows & conferences
Event photo activation
Mobile marketing tours
Product launches
Video production
Compiled by author from 4eon.net
Video Marketing- Trends 2016
Video will become a strategic tool for lead generation and qualification
YouTube will be a complement, not the focus
As video becomes a more prominent part of the marketing mix, video analytics will become extremely important—and valuable You will be able to track how long a viewer remains engaged
image source googleimages.com
Boost Popularity Through YouTube
Brand your team members by highlighting their personalities and experiences
Help in recruiting talent by showcasing fun travel opportunities available at your company
Show that your team is actively engaged in your industry
Introduce conference attendees and others to your brand
Compiled by author from contentmarketinginstitute.com
Video Marketing- Facts Tell, But Stories Sell
65% of video viewers will watch more than ¾ of a given video
70% of marketing professionals report that video converts better than any other medium
Only 10% are actually using video analytics to enhance lead qualification and customer insights
image source googleimages.com
Video Production
Conversion rates are 1.7% higher for video users than non-video-users
Create a series of videos that focus on your team’s conference trips
Think about your goals and objectives, and plan accordingly Make sure you keep your social media channels in mind when creating
your video strategy
image source googleimages.com
Event Photo Activation- Using Photos to Connect to Your Audience
• Experiential Event Photo Activation Combines Photo And Brand Activation In Order To Make Better Connections With Customers
• Event Photos Bring Up Positive Feelings In The Minds Of Consumers, Who Become Loyal To Your Brand And Purchase Your Products
Brand Activation Is The Process Of Making A Brand Well Known And Loved By
Consumers
Compiled by author from 4eon.net
Event Photo Activation- Key Points
Tap into the buyers' passions using creative strategies and ideas
Connecting buyers at the right time, and place so that they become a motivated user and fan of the brand
Photo activation combined with social media is becoming a standard at festivals and events because of its effectiveness in the event planning strategy
Compiled by author from econsultancy.com
Digital Photo Activation- Helps to Accomplish Goals
Digital photo activation is a fun, interactive offering for attendees
They can be completely customized with branding and messaging
There is a viral impact that can be used in social media channels
They can be a great way for brands to collect consumer data for targeting in the future
Compiled by author from 4eon.net
Photo Activation- PromotionalBusiness Uses
WorkshopsEvent SponsorshipsTrade Show Booths
Direct Mail Campaigns
Compiled by author from econsultancy.com
Photo Activation- Creating Deeper Connections
Inspiring Brand
Activists
Better Product
Understanding
Gaining Exposure
Compiled by author from 4eon.net
Mobile Marketing Tours
Combines word of mouth advertising with media presentation strategies
Transforming a car, truck or bus into a marketing vehicle
Introduce your brand to commuters, students and busy shoppers
image source googleimages.com
Creative- Mobile Tour Types
College Campus Events
Community Events
Demonstration Events
Consumer Intercept Surveys
Customer Experience Events
Grilling Events
Compiled by author from interactionsmarketing.com
Contact Us for the Full Presentation:
Mediacontact USA Inc.13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112E: contact@mcusa.co
www.mediacontactusa.com
Sources Cited:
"Brand Activation and Its Role in Driving Consumer Engagement and Awareness." Econsultancy. Web. 25 Nov. 2015. https://econsultancy.com/blog/66013-brand-activation-and-its-role-in-driving-consumer-engagement-and-awareness/
"Experiential Event Photo Activation Marketing." 4 Everything or Nothing. Web. 25 Nov. 2015. http://www.4eon.net/experiential-marketing/event-photo-activation/
"Grassroots Marketing Strategies| Event Marketing | Experiential." 4 Everything or Nothing. Web. 4 Nov. 2015. http://www.4eon.net/grassroots-marketing-campaigns
"How Mobile Tours Are a Sustainable Addition to Experiential Marketing Campaigns." Business 2 Community. Web. 30 Nov. 2015. http://www.business2community.com/mobile-apps/mobile-tours-sustainable-addition-experiential-marketing-campaigns-01220445#t3SkJVkt0rXAu49b.97
"Interactions - Mobile Tours. Web. 30 Nov. 2015. http://www.interactionsmarketing.com/services/outdoor-mobile-tours.html