Event Tech Live: Crunched

transcript

EVENT TECH LIVE

CRUNCHED

♯eventtechlive

● Europe’s only free to attend

dedicated event tech show

● 1000 #eventprofs in

attendance

● Industry leading speakers

● 35 tech exhibitors

www.earnest-agency.com

12th November 2014

Old Truman Brewery

www.eventtechlive.com

♯eventtechlive

We came, we saw, we crunched…

The growth in

event tech has

been explosive.

Kelly Philips, Senior

Event Manager at EE

As an agency it is our role

to lead our clients and

find the right fit whether

that’s using the latest

technology or more

traditional methods. ”

Katie Coombes

CEO of Maynineteen

Think about the

audience – there is

a massive

proportion that are

not tech savvy. Be

sensitive and make

sure things are

accessible to them.

Event Manager at EE

Keep it simple, and work within

your limitations. Make sure that

things work and have a plan B in

place in case they don't.

Stephanie Crouch

Head of Special Events at iBid Events

What are your KPIs for using

technology at events? It’s

important to understand why it is

relevant to the customer journeys

that we are creating. It’s about

getting the mix right.

Katie Coombes

CEO of Maynineteen

Your attendees

are bombarded

with invites to

different events.

Industry

averages show

that 50% of your

audience don’t

turn up.

The fact is…

Oojal Jhutti

Founder & CEO iWaz.at

76% of attendees

are more likely to

come to a show if

they are engaged

with content ahead

of the event.

Robert Dunsmore

Director of Live

Events at GES

So, what’s the

problem?

63% of people recall a story and

only 5% of people recall a

statistic from a presentation.

Put the data in

context

‘Data – Telling the story of

your event’

We are seeing

now that

twitter is

having a higher

attendee

conversion rate

than email.

Ricardo Molina

CEO at BrightBull

It’s all about amplifying your message…

Identify your key social media

influencers; those folks are our force

multipliers and we will need them later.

Oojal Jhutti

Understand your audience, learn what

their drivers are. Embrace your

influencers. Build a framework around it

and help build a rolling stone.

Oojal Jhutti

Create a movement…

By creating and tracking one single

hashtag you can see who is interacting,

who is most influential, how much and

what they are saying. ”

Iain Wallace

Head of Innovation at Lumi Technologies

Listen to your audience.

As marketers we are

reluctant to employ the

same tactics in social media

as we do in email

marketing. There is no

harm in reusing older posts

or testing posts at different

times of the day to measure

success.

Saul Leese

Group Trade Brand Manager at Media 10 Ltd

Take a blog and splice

it into 25 tweets and

scatter across any

given week – this

provides useful

content rather than

just talking about

your event.

Ricardo Molina

CEO at BrightBull

Give them what they want

www.earnest-agncy.com

No one watches 30

minutes of video

recording. Chop it

up into 30 seconds

or 1 minute videos.

Decide what the

best takeaway is

and capture that.

Ricardo Molina

CEO at BrightBull

Give your audience

things that are

shareable and let

them market the

event for you.

Marino Fresch

Head of Marketing, UK & I, Eventbrite

Make it shareable…

When people share their

attendance through their social

platform it is 3 times more likely

to be reshared through their

personal networks.

Marino Fresch

We can directly see

the impact of social

media sharing on

ticket sales.

Marino Fresch

If your event site is not mobile

optimised you are missing

potential traffic. Ensure that

conversion at the moment of

purchase is as optimised as it

can be. Take away any barriers

at that critical moment of

decision making.

Marino Fresch

Make it accessible to your audience

Event apps are only as

good as the attendees that

have taken the time to

complete their profiles.

Attendees are time

starved, with on average

up to 13% of your

audience actively engaging

through an event app.

Oojal Jhutti

So what about event apps?

As an organiser make

sure that your app will

automatically populate

using your audience’s

social profiles. This

typically increases

engagement by up to

Oojal Jhutti

Your agenda is a powerful

indicator - what are your

attendees telling you? An app

can tell you what sessions

your attendances personally

find value in.

Oojal Jhutti

There is a high expectation in an always

online world - it is important that our

technology is accessible and personalised to

our audience.

Tamar Beck

CEO at Gleanin

Sound advice

We should be making it

really easy for people to

know who's at the event

and who will be relevant

to them, rather than

expecting people to trawl

through directories.

Tamar Beck

CEO at Gleanin

Its all about making life easier for our audience…

iBeacon technology can improve the quality

of the delegate experience by helping with

navigation onsite and providing relevant

information to the delegates.

Tamar Beck

CEO at Gleanin

…and improving their experience

onsite

So what does the future hold for event tech?

There has been a

move into more

digital immersive

experiences, putting

more power into the

hands of the people

attending.

Event Manager at EE

The evolution of social

media and intellectual

property rights.

Privacy is going to be

much more important

as people are

becoming more aware

of what they are

sharing publicly.

Saul Leese

We are seeing a shift now in

events. Its much more important

to convince our audience that we

are an authority, a leader on our

subject. This is where social

media and video are really

valuable.

Saul Leese

Don’t just create a

‘vitamin’ or a ‘nice

to have’; find a

pain point and

create an aspirin.

Reggie Aggarwal

CEO & Founder, Cvent

A final thought

That was Event Tech Live 2014 crunched by:

Chloe Payne

Event Manager

chloe.payne@earnest-agency.com

earnest-agency.com

@earnestagency

Event Tech Live: Crunched

Documents