Current buy-inPressPage’s technology has the buy-in of top brands

Current buy-inPressPage’s technology has the buy-in of top agencies and industry bodies

The above agencies use PressPage’s technology to power their clients’ newsrooms. See: http://www.presspage.com/partners

EC=MCCorporate media;a market vision

Business model of traditional publishers under pressureBrands spend less on advertising

Existing business model can’t finance earned mediaReduced sources for coverage & content creationLess opportunity for free publicity

Free channel... but no controlIn search of viable business models

Reliability as main comms tool?

Social channels are free... require large investment

A brand with a Facebook or Twitter account, continously posting updates... is a publisher

Digital PR effort to address business conversion

Brands are media outlets: EC=MCOwned media channel safeguards ‘content decay’

The HowCorporate media;a product vision

What is blocking companies in becoming publishers?

Strategy?Content?Organization?Technology?

Comms responsible had no influence & controlOn-time & real-time PR was impossibleObstacles lead to less content

Brand missing outSocial channels as escape

Technology was usually standard web CMS toolBuilt by general web designers; not specialists

Design was one dimensional; by the clientProject became expensive & incomplete

Newsroom underperformance

Technology was quickly outdatedWorkflow enhancement was absent

Obstacles lead to less content

Most content was not search engine optimized

Content could not be shared

No content engagement options

The WhatCorporate media; Pain and solution

• Easily deployable and turn-key• Fully branded to existing web presence• Seamless technical integration• Intuitive user friendly interface• Continuous development: worry-free access to cutting edge

technology• Pre-sales showcase

The productPressPage’s social newsroom technology

CLOUD HOSTED

Power, speed, scalability and reliability.

CROWD INNOVATED

Development & improvement; utilizing the wisdom of the crowd.

EFFICIENT

Workflow, development, and costs.

FUTURE PROOF

Client benefit: plug-in to fast web & social developments.

ContactBart Verhulst

Co-founder & CEOwww.presspage.com