Every Site Has A Story

transcript

Every site has a story.

Dan Donald - BarCampLeeds - May 2009

Hello.

How’re you doing?

What web types can learn from

The Dark Knight

What goes in a site?

http://www.flickr.com/people/mclii/

More important: What do you leave out?

http://www.flickr.com/people/ultrakickgirl/

No, seriously. Why?

A person’s visitneeds a narrative.

Personas... orcharacters in your

site’s story?

Sub-plots, paths cross, there’s a goal and no

dead ends.

Why are they at your site?

What do you want from them?

Signpost, suggest & give options.

Call to action?

Error pages are opportunities.

Summary:Put everything in an arrange in hierarchy?

Summary:Make every element justify it’s existence.

Summary:Keep the journey going.

A good story has a happy ending.

http://www.flickr.com/people/fabrisalvetti/

Cheers!

http://hereinthehive.comdan@hereinthehive.com

http://twitter.com/hereinthehive

Technology