Evolution of Mobile Development

World’s Largest IndependentMobile Ad Network

2

Mobile Over the Decade

• Put Internet back on track• Generated new ecosystems• Caused dominance of social media

3

Mobile in 2000

Big and Bulky Telco Dominated Only For Calls

4

Early – Mid Decade

Greater User EngagementApps and Games

Smaller and LighterColor Screen

New Mobile App PlatformsSony, Moto, Nokia etc.

5

Business Communication Redefined

6

Constrained Environment

Still Telco Dominated Closed IP

7

Game Changing Device Unveiled

8

Innovation Continued

9

Everyone Joined the Bandwagon

• jkfjjssd

10

Sustained Growth of Mobile Apps

Earn Money with an Ad Network

Advertisers Ad Networks Apps Consumers

Promote Your App with an Ad Network

Apps Ad Networks Publishers Consumers

Speed

15,000 ads per second / 20 ms server response time

InMobi Daily Peak:15,000 ads per second

average is 7,000

Twitter All Time Peak:World Cup 2010 was

2,940 tweets per second

4 Different Server Co-Locations:

North America Europe

India

Japan

Vs.

32,000,000,000

Ads in January

15000 Ads/ Sec

20 ms per Ad

50 TB Data/month

225,000,000 People

140 Countries

~1,000,000,000,000 Ads

1,000,000,000 People

That’s a Trillion!

That’s a Billion!

2014

4,500,000,000Mobile Internet Users

2,000,000,000Smartphones

200,000,000Tablets

250,000,000Mobile Internet Users in India

“First” Screen in All Emerging Markets

$60 - $80 bnGlobal Mobile Ad Market

19

THANK YOUMOHIT SAXENA

MOHIT.SAXENA@INMOBI.COMwww.inmobi.com

VISIT www.InMobi.com/SiliconIndiaDevs

TO RECEIVE A PROMOTION CODE

FOR $50 OF ADVERTISING CREDIT