Evolution of the iPhone And its market share.

1st Generation – 2007

• Released in 2007, the

original iPhone was

breaking new ground.

• Cingular, now part of

AT&T, had exclusive

rights to providing

cellular for this phone.

iOS Dominates Market

2nd Generation – 2008

• The iPhone 3G released a

year after the original.

• The 3G was faster and

more powerful.

• By this time, Apple was

dominating the market.

3rd Generation - 2009

• The iPhone 3GS was

released after the 3G.

• The processor worked

faster and the camera

was resolution.

• It also had a higher-res

video camera.

Enter Droid – 2009 With the

Droid, Verizon

could offer

their own

smartphone

alternative.

4th Generation – 2010

• Apple changed up their

look significantly with the

iPhone 4.

• Retina display was

introduced, as well as a

front-facing camera for

video calling.

5th Generation - 2011

The iPhone 4S, while

remaining identical in

appearance to the iPhone 4,

had many new features:

• Siri

• 1080p video recording

• Dual-core A5 processor

• 8MP camera

Apple Begins to Lose Ground to Android

6th Generation – 2012

• The iPhone 5 was long awaited,

but it failed to please crowds the

way Apple expected it to.

• Upgrades involved increasing the

screen size and the processor’s

power.

• The lightning connector became

the new power connection.

7th Generation – 2013 • Apple released two iPhone

varieties this year: the iPhone 5S and the iPhone 5C.

• While the 5C was a budget version of the iPhone 5, made of plastic rather than glass and metal, the 5S introduced some new features: – Faster processor

– Touch ID fingerprint scanner

– Updated camera

Android Dominates World Market with almost 80% of the smartphone market.

8th Generation – 2014?

• Another screen increase seems

likely for the iPhone 6, and it

may be redubbed something like

iPhone Air.

• Some likely features:

– Wireless charging

– Tougher screen made of sapphire

– Better camera

– Gesture control

Could Apple Come Back?

• Some market analysts think that Apple will regain

the majority of the market share by 2017, but it’s

almost impossible to predict.

• It depends on Apple’s ability to put together

another iPhone that will break some new ground,

which we have seen them do in the past.