Evolving Youth Communication Strategies

Post on 02-Nov-2014

5,392 views 3 download

description

Five by Five's Head of Innovation Tom Chapman presentation from a Youth Marketing Conference on 9 October 2012.

transcript

Evolving youth communication strategies

The iPhone introduced in 2007, revolutionised the handset screen

Apple ushered in a dramatic change in behaviour. We as consumers now come to expect to interact with screens

Touchless interactivity such as gestures, are being added to traditional methods in new layers of interaction

Beyond gestures, a new pattern of computing is emerging where interactions with technology will be conversational

Looking forward, ubiquity of connections & connectivity will result in everything becoming interactive or ‘pervasive’

The next generation of interactive technologiesalready in the home

The key trends for Interactive Technology: • Gesture• Facial Recognition• Sound• Smell• Touch

GESTURE

FACIAL RECOGNITION

SOUND

SMELL

TOUCH

TOUCH

TOUCH

@fivebyfiveuk