Post on 28-Jan-2015
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Life Cell Femme, in association with
wanted to introduce the concept of menstrual blood stem cell banking
You’re probably squirming already
Life Cell Femme, in association with
wanted to introduce the concept of menstrual blood stem cell banking
You’re probably squirming already Hear our
Success
Story! DISCLAIMER: No blood was lost, from anywhere, during the execution of this marketing exercise
Life Cell Femme, in association with
wanted to introduce the concept of menstrual blood stem cell banking
Stem cells are the body’s master cells that develop into any kind of cell / tissue and hence can be used to repair any kind of tissue or organ
A proven cure in the cases of Blood Cancer and Thalessemia
Stem cells are the body’s master cells that develop into any kind of cell / tissue and hence can be used to repair any kind of tissue or organ
A proven cure in the cases of Blood Cancer and Thalessemia
Femme is a revolutionary concept from LifeCell International, for harvesting and preserving stem cells from a woman’s menstrual blood
Stem cells are the body’s master cells that develop into any kind of cell / tissue and hence can be used to repair any kind of tissue or organ
A proven cure in the cases of Blood Cancer and Thalessemia
Femme is a revolutionary concept from LifeCell International, for harvesting and preserving stem cells from a woman’s menstrual blood
Initially, known sources of stem cells were embryonic (from a baby’s placenta) and the bone marrow
? ! ? ! ? !
Today, research has shown that a woman’s menstrual blood
is a rich source of ‘mesenchymal’ stem cells
Easily collectible and cryo-preserved, these cells can treat serious conditions ranging from pulmonary diseases to multiple sclerosis
Today, research has shown that a woman’s menstrual blood
is a rich source of ‘mesenchymal’ stem cells
Easily collectible and cryo-preserved, these cells can treat serious conditions ranging from pulmonary diseases to multiple sclerosis
Who's the better sex
now?
To dispel the social stigma concerning menstrual phenomenon in women
To evoke a positive response to the idea of menstrual blood stem cell banking
To leave you slightly matured and cleverer about tactical marketing techniques
+
We went macroscopic. Very.
We went macroscopic. Very.
To the point of involving the gender in its entirety
Simple.
Simple. Male-bashing!
Simple. Male-bashing!
The age old battle of the sexes
The core thought being
The core thought being
“ ”
Doubly effective as the launch date coincided with
Doubly effective as the launch date coincided with
Social media Personal Vendetta
Social media Personal Vendetta A woman’s ire against the male sex is a potent source of chaotic energy. When channeled through the social media vortex
Social media Personal Vendetta A woman’s ire against the male sex is a potent source of chaotic energy. When channeled through the social media vortex
That is…
Social media Personal Vendetta A woman’s ire against the male sex is a potent source of chaotic energy. When channeled through the social media vortex
That is…
The Results are
DRAMATIC!
Social media Personal Vendetta
Meet our very own
Frankenstein
That is…
The Results are
DRAMATIC!
Social media Personal Vendetta
Meet our very own
Frankenstein
That is…
The Results are
DRAMATIC!
The What Men Miss Page!
Social media Personal Vendetta To up the ante, we even snuck in a nifty game
Social media Personal Vendetta To up the ante, we even snuck in a nifty game
The recipient being the male victim, who has
his Facebook wall bombarded with a
“MISS-ILE”
Social media Personal Vendetta
The recipient being the male victim, who has
his Facebook wall bombarded with a
“MISS-ILE”
It comes up in his friends’ feed and they instantly know that there’s a girl or two who has an issue with him!
Social media Personal Vendetta As for the missiles, we had a whole arsenal, thanks to a bit of harmless stereotyping
Social media Personal Vendetta From jokes, stories, pictures and anecdotes to topical trending content, videos and contests, we took gender bashing to the next level
Social media Personal Vendetta From jokes, stories, pictures and anecdotes to topical trending content, videos and contests, we took gender bashing to the next level
Social media Personal Vendetta Armed with a microsite and ads redirecting web traffic to the page, “WHAT MEN MISS” was a resounding success
Social media Personal Vendetta Armed with a microsite and ads redirecting web traffic to the page, “WHAT MEN MISS” was a resounding success
Of course, ignoring a few disgruntled men. They probably had it coming!
We’d love to be modest. But do we really need to?
We’d love to be modest. But do we really need to?
20,000 FANS
More than
. . . . . . . . . . In just 15 days!
We’d love to be modest. But do we really need to?
20,000 FANS
More than
. . . . . . . . . . In just 15 days!
Non-celebrity Page on
We’d love to be modest. But do we really need to?
20,000 FANS
More than
. . . . . . . . . . In just 15 days!
Non-celebrity Page on
72million Ads |57thousand Clicks |78thousand Visitors
We’d love to be modest. But do we really need to?
20,000 FANS
More than
. . . . . . . . . . In just 15 days!
Non-celebrity Page on
72million Ads |57thousand Clicks |78thousand Visitors
And here’s networking at its best:
42% of new fans came from the existing lot!
Readymade community to launch LifeCell Femme Product reveal greeted with more
Ooh AAHS & than Ewws
Femme community today is 51000 plus
Readymade community to launch LifeCell Femme Product reveal greeted with more
Ooh AAHS & than Ewws
We just created a monster, probably
We just created a monster, probably
That being said, we did make an
important discovery
We just created a monster, probably
That being said, we did make an
important discovery
has a specific target audience
We just created a monster, probably
That being said, we did make an
important discovery
has a specific
Therefore the ideal digital platform to raise awareness of women-centric brands
target audience
www.thotmos.com +91 90032 09999