Examining User-Centred Design: How and Why to Design ... · Human-Centred Design 7 What is...

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ExaminingUser-CentredDesign:HowandWhytoDesignProductsandResourceswiththeEnd-UserinMind

AmritaTakhar-UserExperienceDesignerStacieCarey-KnowledgeExchangeSpecialist

March22nd,2018

Disclosures

•  NoneofthepresentersinthisworkshophavepotenOalconflictsofinteresttodeclare.

•  Noneofthepresentersinthisworkshophavereceivedfinancialsupportorin-kindsupportfromacommercialsponsor.

PublicHealthOntario.ca

WorkshopOutline

User-CentredDesignandIdenOfyingyourusersAcOviOes:Whoareyourendusers?Howhavetheybeenengagedinyourwork?UserResearchProcessesandMethodsAcOvity:Outlinearesearchplan

UsingResearchtoInformYourProjects

TableIntroducOons

Atyourtables,shareyour:

•  Name

•  OrganizaOon•  Goalfora\endingtoday’ssession

10MINUTES

User-CentredDesign

User-centreddesign(UCD)isaprocess,groundedininformaOonaboutthepeople

whousetheproductorservice.

Human-CentredDesign

User-CentredDesignRelatedPracOces

UserExperienceDesign

CogniOveScience

DesignThinking

IntegratedKnowledgeTranslaOon

NeedsAssessment

Human-CentredDesign

WhatisHuman-CenteredDesign?byIDEO

TheDesirePath

Whatdoesthismakeyouthinkabout?

Stacie - this may be a good place to talk about how it might apply to their work their projects, programs, solutions

Empathy,Discovery,IteraOon

Stanfordd.school-IncubatorProjectImage:ProductStrategy101Blog

User-CentredDesignApproach

Empathy IteraOonDiscovery

Putyourusersfirst.

Becurious.DelayintuiOon.

TestassumpOons.

Engageearlyandgetfeedback

PublicHealthOntario.ca 11

Thinkaboutarecenttoolorresourceyou’vecreated.Whowastheenduser?

Consider•  Whoisthelastpersontobeimpactedbyyourwork?•  WhoulOmatelyconsumestheinformaOonortoolsyouarecreaOng?

AcOvity1:Recordyourideas(individually)

User-CentredDesignProcess

Discover TestDesign Implement

Discover

DefinetheProblem

IdenOfyYourUsers

DevelopAUserResearchPlan

ChooseResearchMethod(s)

ConductUserResearch

DefinetheProblem

ExcludesoluOons.Agreeonit.Revisitit.

Problem

Project:WellWaterTesOng

DesignanapptoincreasewellwatertesOngforthoseatriskofwaterrelatedoutbreaksandprovidereminderstotest

DesignamobileapptoincreasewellwatertesOngandprovidereminderstotest.

Project:WellWaterTesOng

DesignanapptoincreasewellwatertesOngforthoseatriskofwaterrelatedoutbreaksandprovidereminderstotest

Reducetheriskofwellwaterrelatedoutbreaks.

UsersAreNOT:

Managers

Funders

BoardofDirectors

ProjectTeam

PolicyMakers

Ministry

WhoareOurUsers?

Whoaretheendusers?

Whatdifferencesmaybeimportanttounderstand?

WellWaterUsers

PeoplewithWells

TestRarelyTestRegularly UnawareNotConcerned

Don’tTest

Public Health Inspectors

AcOvity2:EngagingUsers

Individually,considerandrecordyourideas:Havetheseend-usersbeenengagedinproductdesignordevelopment?Ifso,how?Ifnot,whydoyouthinkthatis?

DiscusswithyourtableWhatarethecommonelementsofyourexperiences?

10MINUTESTOTAL

2MINUTES

8MINUTES

Discover

DefinetheProblem

IdenOfyYourUsers

DevelopaUserResearchPlan

ChooseResearchMethod(s)

ConductUserResearch

DevelopaUserResearchPlan

WhatinformaOondoyouneedtofullyunderstandthebehaviours,moOvaOons,feelingsandgoalsofyouruser?

WellWaterResearchPlan

WhatmoOvatesuserstotestandtheiracOviOesaroundtesOng.Orwhytheydon’ttest.

Learnabouttheirwellwaterandwhattheyvalueaboutit.

FindoutwheretheygettheirinformaOoncurrently.

UserResearchMethods

•  individualconversaOonalinterviews•  groupinterviewsorfocusgroups•  surveys•  observaOonincontext•  diaryorphotojournals•  usabilitytesOng

*Don’tforgettoengagewithyourprivacyand/orethicsboards!

GroupInterviews

Interviews Surveys UsabilityTesOng

ObservaOon DiaryorPhotoJournals

WellWaterUserResearchPlan

Icons: Motivate/bottle, tap, sources of info

Interviews Surveys UsabilityTesOng

HowtoFindYourUsers

HowManyUsersisEnough?

Lots of Insights!!!

ConducOngUserResearch

FocusonEmpathyandUnderstandingRemoveBiasLookforchallengesNOTsoluOons

SeektoUnderstandChallengesNOTSoluOons

“IfIhadaskedpeoplewhattheywanted,theywouldhavesaidfasterhorses.”

-  HenryFord

AcOvity3:OutlineaResearchPlan

Readthescenarioprovided.

Withyourtable,workthroughthequesOonsontheworksheetandoutlineaplantoidenOfyandgatherinformaOonfromyourusers.

20MINUTES

ScenarioCues

Howdoteachersplantheirprogramming?

Whatresourcesdotheyuseordevelop?

HowhavetheybeeneffecOveinreachingtheirstudentsinthepast?

Whataretheirchallenges?Forexample:TeachersmaybestuckforideasforacOviOes.

User-CentredDesignProcess

Design

ResearchSynthesisBrainstormSoluOonsMakeSomething

ResearchSynthesis-OpportuniOes

MoOvaOons AcOviOesandFeelings

InformaOonSources

Messages ImproveExperiences

TouchPoints&Influences

TestRarelyTestRegularly UnawareNotConcerned

MoOvaOons AcOviOesandFeelings

InformaOonSources

Messages ImproveExperiences

TouchPoints&Influences

Brainstorm:HowcanyousolveTHEIRproblems?

AFewWellWaterOpportuniOes….

AlignContenttoUserNeeds&AcOviOes

Simpleforms&Test

InstrucOonsRemindPeopletoTest+Why

SimplifyTesOng

ProcessesandResults

MakeSomething

Refine it as much to get the idea across.

TestWhatYouMade Implement

Implement

QuesOons?

LearnMore

WhyUCD?

HowIDEOUsesCustomerInsightstoDesignInnovaOveProductsUsersLove

TheROIofUserExperience

WhoisUsingUCD?

OntarioGovernmentDigitalServiceStandard

HealthcareHumanFactorsandUHNExperts,ArOcles,TrainingandUCDServices:

NielsonNormanGroup

Akendi

Stanfordd.school

Examining User-Centred Design: How and Why to Design ... · Human-Centred Design 7 What is...

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