Examples Of Online Promotion For Academics

Thomas Lancaster

Promotional Opportunities

Online Promotion Is Multi-Levelled

http://blogs.bcu.ac.uk/ctn/is-2-million-enough/

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Relationship Building

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Showcase Your Research Visually

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Make The Research Available

http://www.slideshare.net/suebeckingham

Maximum Research Visibility

Advertise widely using different promotional networks

Drip out selective content to blogs and across networks

Promote using other people’s (reusable) content if appropriate

Create short interview style videos to announce the upcoming talk

Before The Talk Or Publication

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http://thomaslancaster.co.uk/blog/the-wider-implications-of-contract-cheating

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http://www.contractcheating.com/outsourcing-assignments-exposing-the-threat-posed-by-contract-cheating-to-the-computing-industry-wolverhampton-24-april-2013

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http://thomaslancaster.co.uk/blog/developing-your-digital-presence-for-academics

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Encourage Tweets

Designated Hashtag

Use Storify to create a record of the event

Useful for follow on content

Take photos, video footage and audio recordings for future reuse

During The Session

13http://storify.com/DrLancaster/hea-computing-placements

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Use SlideShare to make the slides available

Promote the availability of the SlideShare resources

Embed the SlideShare presentation on appropriate sites, such as your blog

Turn the slides into screencapture videos hosted by YouTube and embedded in the blog

Can use http://screencast-o-matic.com

Turn the slides into Prezi presentations

Write short, popular interest, blog articles to bring the research to a wider audience

Post Session Publicity

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http://thomaslancaster.co.uk/blog/using-professional-online-presences-to-enhance-computing-student-employability

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http://prezi.com/8rtzqj2to4od/professional-presences-of-thomas-lancaster

The Value Of Blogging

Made 26 articles available through UCL’s Open Access Repository

Wrote a blog post about each paper and tweeted about each paper

Posts went beyond paper content

Papers went from 1 to 2 downloads to 70 downloads within 24 hours

Melissa Terras

http://blogs.lse.ac.uk/impactofsocialsciences/2012/04/19/blog-tweeting-papers-worth-it

Today’s Multi-Purpose Content

Reuse

The materials have been created so that they can be reused in different talks

Several slides (mainly visual) have been repurposed from other sources

The change is in the manner of presentation

Images have been captured directly to reuse work already completed

Quickly incorporated using FastStone Capture

The slides will be distributed through the HEA and through SlideShare

Today’s Strategy

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Slides deliberately contain both text and images

Although some sources on presentation skills suggest that images should be dominant, this is of limited use when viewing the electronic version of the presentation

The slides do (unavoidably) contain direct and indirect examples of self-promotion

The slides include direct hyperlinks so that these become “clickable” within SlideShare

Slide Format

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Direct – post the SlideShare

Post short videos based on the content

Review individual slides for textual content

Review the Twitter feed (#heaprofpres) for examples of the main areas found to be interesting by delegates

(“5 Professional Presence Sites That Computing Academics Should Be Using Right Now”)

Future Post Ideas

Upcoming Strategies

Develop content to suit different levels of audiences

High quality content for your own blog and sites

Content focused towards the needs of different stakeholders for other sites, but this can also include self-publicity

Content doesn’t need to be time consuming, and it can be visual and creative

Content should demonstrate your wider interests and expertise

Continued Content

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http://blogs.heacademy.ac.uk/stem/2012/05/25/why-arent-we-winning-the-contract-cheating-battle

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http://thomaslancaster.co.uk/blog/my-professional-linkedin-network-visualised

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http://thomaslancaster.co.uk/blog/a-quick-way-to-jazz-up-presentations-with-word-clouds

Continue to develop personal branding

Work on individual formats (branding) for PowerPoint slides, including professional presence links

Develop podcasts for audio content

Explore possibilities for publicity through MOOCs

Produce a “book”

Future Plans

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Discussion Time