Post on 25-Mar-2016
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E X C E L L I R
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E X C E L L I R2 0 1 3
MISSION STATEMENT
At Excellir we want to provide our customers with affordable and exciting engines. We want our customers have fun but safe driving engines. Excellir engines are the latest and highly advanced car engines on the market. Enjoy the exciting and affordable car engine that will give you exactly what you have been waiting for in a car engine of Excellir.
E X C E L L I R
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Table OFCONTENTS
Colors 8-9Logos 12-13Motto
Identity SystemsAdvertising
16-17
20-2326-33
IT’S WHATS UNDER THE HOOD.
Excellir’s engines provide the
newest technology known
today. Excellir brings the
excitement and fun that every
car owner has been looking for.
Affordable for the average
person, and exciting for the
most professional driver.
COLORSThe Colors of Excellir.
8 COLORS
C:0 M:0 Y:0 K:100R:0 G:0 B:0#000000
The colors of Excellir is what you might like to call simple. We believe having the colors black and white, gives a feel of a traditional feel but a modern look.
BLACK
COLORS
C:0 M:0 Y:0 K:0R:255 G:255 B:255#FFFFFF
9
WHITE
You think its only outside
of the hood that makes
your car look good, then
think again. Excellir brings
the beauty to the inside of
the car. We’re not talking
about the interior. We’re
talking about the unseen
beauty under the hood.
THE UNSEEN BEAUTY.
LOGOSThe two logos of Excellir bring simplicity and uniqueness.
12
E X C E L L I R
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PRIMARY
Excellir’s Primary logo concept is a shield concept that gives it a strong bold look. Many parts make up Excellir’s main logo. The Excellir “E”, the name Excellir, The Excellir wings, and the date 2013 to recognize the first yearof Excellir.
LOGOS
0p6.36
0p3.33
font: BlanchCondescend.Track: 150pt.16p9.6
7p2.48
2p8.64
18p.0921
font: Blanch CondescendTrack: 150pt.2p4.08
DO NOTReverse the colors unless told to do so.
13
SECONDARY
LOGOS
Excellir’s Secondary logo brings simplify into the primary logo. The secondary logo brings a “break down” of the Excellir brand. It brings a simple but luxury feel and shows off all the importance within the primary logo.
font: BlanchCondescend.Track: 150pt.3p11.55from center4p3.86
font: BlanchCondescend.Track: 150pt.3p4.2from center3p7.267
4p3.88:from center7p11.139
3p6.36from center10p3.601
20p6.489long0p11.098thick
Excellir wants to reminds
its customers that driving
your car can be a fun and
exciting time, everytime
you step into your vehicle.
No matter what type of car
you have.
EXCITING IS THE ENGINE.
MOTTOThe excitement of the motto will want youdriving when possible.
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MOTTO
EXCITINGEXCELERATIONEXCELLENCE
MOTTO
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EXCELERATION
MOTTO
Excellir believes in what Excellir stands for. Excellir’s motto puts the excitement in the driver seat. Even though we want Excellir customers to have fun and excitement while they drive on all road they may go, we expect all Excellir customers to be responsible and use safety.
font: Grotesque MT STD Condescend.spacing from line: 2p9.72
font: Grotesque MT STD Condescend. spacing from (L) line: 2p7.38 from (R) line: 2p7.38
font: Grotesque MT STD Condescend.spacing from line: 2p5.28
line size:3p6.575
IT’S WHO WE ARE.
Excellir wants the customer
to know who they are and
what they promises to the
driver. Excellir wants the
driver to know that they
belong to a family who
cares for each other.
IDENTITY SYSTEMExplore the identity system of Excellir, and see why Excellir is more than just unique.
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LETTERHEAD
PHONE(323) 249-5997
ADDRESS2215 e 102nd STLos Angeles, CA90002-3134
e x c e l l i r . c o m
Excellir’s letter head gives the same feel as the logo. Simple, elegant, and fierce.
IDENTITY SYSTEM
2p3.3space betweenlogo and edge
1p7.68
0p10.56
1p2.673 from edge. font: BlanchCondescend. Sizes:header- 17.78pt.info- 12.1pt.track: 50pt.leading: 8pt.
4p3.633 fromedge. Lengthof line: 25p1.68
font: BlanchCondescend.size: 21.64 pt.track: 500pt.from (R) edge:1p3.48
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BUSINESS CARDS
John D. Bradford C E O & P R E S I D E N T
PHONE(323) 249-5997
EMAILi n f o r m at i o n @ e x c e l l i r . c o m
ADDRESS2215 e 102nd STLos Angeles, CA90002-3134
e x c e l l i r . c o m
Excellir’s business card is designed to give the receiver a big bold statement of what Excellir is all about. Bold and fierceness is what the card taker sees.
IDENTITY SYSTEM
logo croppedfrom edge2p2.494
size of logo:0p0.051 from(L) edge: 2p1.947
size (1): 23.7pttrack: 50 (2): 10pt.track: 200pt.from (R) edge:1p6.996
size: hearder- 13.22pt track: 50ptinfo size- 9pt. track: 50pt.leading: 8pt.spacing: 1p9.84
size: 9.32pt.track: 500pt.from edges: 6p0.881
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ENVELOPE
2215 e 102nd STLos Angeles, CA90002-3134
e x c e l l i r . c o m
IDENTITY SYSTEM
Excellir’s front envelope uses the primary logo as well as the font Blanch. The secondary logo is used on the fold. Excellir.com is used at the bottom right.
secondary logo. size: 1p11.4 from bottom flap:1p2.451
primary logo. size: 1p3.41 space between: 0p5.88. info size: 12.51pt.everything from (L) edge: 0p10.5
size: 13.75pt.track: 500pt.from (L) edge: 0p10.584
23IDENTITY SYSTEM
Excellir’s back part of the envelope features the primary logo cropped when being opened.
inside flap primary logo.size cropped:5p4.56. from edges: 12p9.36
FIND US ON EVERY CORNER.
You can find Excellir on every
corner of the street. The adver-
tising for Excellir is on par with
every competitive company.
Excellir brings a uniqueness to
its advertising aspect.
ADVERTISINGSee us everywhere. Find Excellir in the world we live in.
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PRINT ADS
Excellir’s billboard captures the drivers eye. Simple and sleek, you can see whats on the billboard giving the driver a quick look and understanding of Excellir without putting the driver in danger.
ADVERTISING
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Excellir’s print magazine add is simple and fierce at the same time. capturing the reader easily and showing the reader what Excellir stands for.
ADVERTISING
WEBSITE
ADVERTISING28
Excellir’s home page is a sleek and lets the online user to navigate easily and quickly.
HOME PAGE
ADVERTISING 29
Excellir’s about page features the explana-tion of the primary and secondary logos.
ABOUT PAGE
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STORE FRONT
Excellir’s facility is top of the line. Who ever drives pass the facility they will know where the best car engines are being made at.
ADVERTISING
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POSTER
Excellir’s poster is simple, sleek, and fierce. It shows the audience that Excellir means business.
ADVERTISING
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T-SHIRTS
Excellir’s white t-shirt features the primary logo and the word Excellir in the font Blanch.
ADVERTISING
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Excellir’s black shirt features the secondary logo.
ADVERTISING