Expanding Beyond Urban Centers: Putting the "Connect" in the Connector (Part 2)

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© 2016 Enroll America | StateOfEnrollment.org

Danielle Holguin, Matthew Axford, Paula Campbell, and Andre Crombie

Expanding Beyond Urban Centers: Putting the “Connect” in the Connector (Part 2)

© 2016 Enroll America | StateOfEnrollment.org

• Jesse Lopez• Aurora Coverage Assistance

Network Supervisor, Aurora Mental Health Center

• Carrie Berlin• Outreach and Enrollment

Manager, YWCA of Greater Pittsburgh

• Sofia Castillo• Manager, Certified Application

Counselor, CentroMed

Questions?

© 2016 Enroll America | StateOfEnrollment.org

• Subsidiary of Community Health Systems (CHS) working with uninsured in our communities

• 198 Facilities in 29 States• Most located in rural or mid-

sized cities• Average of 600-650 assistors• Providing enrollment assistance

since OE1• Corporate call center

• Assist with identification and appointments

Eligibility Screening Services

© 2016 Enroll America | StateOfEnrollment.org

• Difficultly keeping track of appointments

• Managing walk-in traffic

• Call center phone transfers

• Accurately monitoring assistor follow-up

• Confirmation of appointments

Issues Identified During OE1 and OE2

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• Provides a well organized system to track all appointments

• Locations with multiple staff can easily transfer appointments or help to schedule consumers they are not able to assist

• Level the work load• Managers have access to edit schedules as

needed• Unexpected sick days

Tracking Appointments

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• Automatic reminders sent to consumer with appointment details

• Notifications sent to assistor upon appointment creation

• If not initiated by assistor, able to contact consumer for more details prior to appointment

• Missed appointments are indicated within the Connector system for follow-up

• Assisters are able to call in advance and conduct a mini screening over the phone

Missed Appointments

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• Field Staff are not always available to answer potential phone transfers from the ESS Call Center

• Instantly create appointments for assistors in the field

• Notification sent via email to assistor

• Our facility is not always the nearest certified assistor location

Call Center Transfers

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• User activity displayed on dashboard

• Can view specific locations to see activity• Drill down further to see individual assistors

• Able to determine lack of follow-up due to status of appointments and date of appointments

Monitoring Assistors

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67%13

%

11%9%

Appointment Source

ESS Users

External

ESS Call Center

Non-ESS Users

Percentage of Appointments by User

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AL AK AR AZ FL GA IL IN KY LA MS MO NV NM NC OH OK OR PA SC TN TX UT VA WAWVWY

-2%

0%

2%

4%

6%

8%

10%

12%

14%

16%

Column2

Percentage of Appointments by State

© 2016 Enroll America | StateOfEnrollment.org

• Worked closely with Marketing department to spread the word about our services

• Link provided on all marketing materials distributed

• Worked with Connector support staff to create ESS-specific widget

• Able to monitor internal traffic from our facility specific webpages

Connecting with the Community

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• Add link to the CMS find local help listings for faster appointment creation

• Create additional widgets to better track appointment source internally

• Utilize outreach event listing

Future Usage of the Connector

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• Recent Appointment Activity

• User Activity

• Enrollment Status of all Appointments

• Historic Data

Dashboard

© 2016 Enroll America | StateOfEnrollment.org

• Streamlined our appointment process

• Improved management and tracking of appointment activity across entire organization

• Helped find other assistors in our area or closer to the consumer

• Record positive outcomes

Final Thoughts

Paula Campbell Associate Director of Marketplace Activities

What went well during OE3?

• IPHCA Endowment with Enroll America• Get Covered Illinois provided connector

license for assisters in IL.– Health Centers took advantage of this tool.

• Health Center Highlights: Whiteside County Community Health Clinic, Aunt Martha’s, & Heartland Community Health Clinic

Whiteside County Community Health Clinic

• Goal to enroll 100 individuals, enrolled 535.

• Call center staff• Widget use• Outreach• In reach • Community Networking

Whiteside End of OE3

Aunt Martha’s

• Connector allowed themto serve more individuals this OE than in the past withfewer assisters. • Widget allowed the networking and referrals to occur

easily between health centers and other community organizations.

• Connector allowed for easier management of assister staff and their schedules

Get Covered Connector - Consumer Websites

Find Free Helphttps://www.getcoveredamerica.org

https://getcovered.illinois.gov

Get Covered Connector Tracking Enrollment Appointments

Get Covered Connector – Assister Weekly Schedule

Connector Reports

Connector Weekly Report

Connector Report Post OE3

Heartland Community Health Clinic

• Tested use of connector in the beginning then seen the benefits and fully implemented it.

• Real time updates and reminders for assisters and clients with emails & texts.

• Heartland staff was small and had limited outreach opportunities.

• Closed 372 apt. and enrolled 173

What's the one thing you plan to do differently for OE4?

• Input health plan company in notes for each client.

• Work with all community networks to incorporate widget on their websites

• Work with front line staff with social services organizations in service area.

• Work closely with hospitals and health departments to utilize assisters.

Key take a ways:

• Now is the time to share how the connector works with key community organizations

• Now is the time to work on getting widget on community organizations websites and train their front line staff.

• State Branding is important to ensure less confusion among those enrolling.

• Using a scheduling program that also collects other enrollment steps and pulls reports helps show all the work that is being performed by assisters.

Combined Vision: Rural Outreach• 10 Events 100 Enrolled 1000 Educated

• 7 Public Health Departments and 3 State Funded Agencies• Events Held Simultaneously – 2 hours

• 16K Square Miles – 28 Counties• Get Covered Illinois

• Direct Mail• Press releases• Super Bowl Advertisement

• Local News Print• Grassroots Flyering• Radio Interviews• Branding

© 2016 Enroll America | StateOfEnrollment.org

Questions?