Faglul Raihan Ashafaqur Rahman

The Experience Economy

Manufacturing products and providing services are no longer enough. Experiences are the foundation for future economic growth.

Successful companies will use products as props and services as the stage to create experiences that will engage customers in personal ways.

Joseph Pine & James Gilmore

https://www.youtube.com/watch?v=pXv3cfvJ9F8

Economic Distinctions

Four Realms of Experience

Designing Memorable experiences

There are five key experience design principles:

•Theme the experience

•Harmonize impression with positive cues

•Eliminate negative cues

•Mix in memorabilia

•Engage all five senses

Examples

Examples

https://www.youtube.com/watch?v=niYvVDF4VKM

References Welcome to the Experience Economy by B. Joseph Pine II and James H. Gilmore(From

the July–August 1998 Issue, HBR)

Thank you