EXPLAINED WHY YOU SHOULD USE GOOGLE ANALYTICS (FOR NEWBIES)

From SEO-First

Introduction

Most of us who are in the field of SEO may have heard of Google Analytics and its magnificent power in the online world.

It is an intelligent Web Analytics tool offered by Google that monitors website traffic and generates detailed statistics about a visit such as how the visit arrived, how the visitors use the site which lets one measure the sales and conversion rates.

5 Salient Features of Google Analytics (For Newbies)

All Important Data Right on your Dashboard (+ Customizable)

Know Your User Better By Analyzing From Where they Arrived

Know Which Content Works Best With Your Users Easy To Track Users Who Generated Leads for

Your Business  Advance Segmentation – Study Specific Traffic

#1 All Important Data Right on Your Dashboard (+ Customizable)

The Dashboard of Google Analytics covers almost all the important metrics that a webmaster or a website owner would like to know.

The top panel covers the Visitor’s Graph of past 30 days and the bottom panel displays the details about Visits in figures representing various metrics including Visits, Unique Visits, Page Views, Pages/Visit, Bounce Rate and New Visits. 

#2 Know Your User Better By Analyzing From Where they Arrived

It is extremely Important for webmasters to know from where the user arrived to their website.

There are four different sources through which Google Analytics divide the traffic:-

Search Traffic -Traffic coming from search engines like Google, Bing, etc.

Referral Traffic -Traffic coming from other websites like Facebook & Twitter 

  Direct Traffic -Traffic coming from a user who visits your website directly 

  Campaigns - Traffic coming from your advertisement campaigns

#3 Know Which Content Works Best With Your Users

The top part focuses on graph of Page Views followed by few important metrics. 

The second half of the page focuses on showing you the Most Visited Content on your website along with important metrics including Page Views, Unique Page Views, Avg Time On Page, Bounce Rate and Exits. 

The other important features which one could check in the Content Section are Exit Pages, Site Speed, In-Page analytics.

#4 Easy To Track Users Who Generated Leads for Your Business 

One of the most important feature of Google Analytics is the Goal

 The Goal section also offers Funnel Visualization feature that allows you to track the path that encourages Lead Generation.

There are four types of Goals which one can set up – Goal URL, Time Goal, Visit Duration and Event Tracking.

#5 Advance Segmentation – Study Specific Traffic

Advance Segmentation allows you to isolate and analyze specific kinds of Traffic, like studying Non-bounced Visits, Mobile Visits, specific Country Visits, etc. 

 You can apply Advanced Segmentation across all the Google Analytics data except Funnels Visualization data.

In the preceding sections, I have tried to cover the basics of Google Analytics which can be helpful to newbie SEO and webmasters.

If you have any question or confusion about Google Analytics, you can ask the same by commenting below

Original post here - http://blog.seo-first-page.com/2012/10/5-salient-features-of-google-analytics.html

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