MAGI

CAL

MAYH

EM

A childhood without books wouldn’t be a childhood. It would be a locked door to a magical place that holds such peculiar joy.

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35% vs 74%Percentage of Swedish parents

reading daily to their children today and in 2003.

15 min vs 30 min

Number of minutes spent on daily reading today and in 2003.

Source: Junibacken & Läsrörelsen 2012

How do we get children to read?

Like this?

Or like this?

“We want children to read books, but we don’t want to tell them they have to read. That would make it boring.”

“In our exhibitions, children get to discover the world of books. Now, THAT's fun.”

And don’t tell anyone …

… but we think that sometimes even adults want to have a giggle.

Our vision is to contribute to a democratic and equal society where all children can read, take part in cultural life and grow into curious and creative people.

400 000 visitors50 % children

100 employees100 % children at heart

By reading and being read to, children acquire a language.

And a language opens doors.

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Thank you!