The east entrance to the University of Denver’s Daniels College of Business (DCB).

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A group of business students head to class on a snowy afternoon.

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DCB students working hard inside one of the college’s study rooms.

A group of DCB students gather together inside one of the college’s study rooms.

A team of management students attend a meeting inside one of DCB’s board rooms.

A DU student, wearing a crimson jacket on the left, leads a trio of campus visitors on a tour of DCB, one of DU’s most attractive buildings.

Bruce Hutton, director of Ethics Integration at DCB explains the purpose of DCB’s ethical curriculum is to “Help students understand that being ethical is not a matter of just following a set of rules. Situations are very complicated and we want to provide them with a framework within which to make the best decision.”

Daniel Sweeney, director of the Institute for Enterprise Ethics at DCB offers context for the occurrence of business scandals: “When there’s a lot of pressure for performance, there’s stronger temptation to find a cheap, quick way to yield fast results. The more the company is focused on short-term profits, the more they will be tempted to take shortcuts,” he explains.

Ethics Boot Camp co-leaders Professor Corey Ciocchetti and Lecturer Paula Holt chat with excited business students after an activity. Ciocchetti, explains the goal of the two-day training is “to create an atmosphere of a bunch of people working together for the greater good, engaging in teamwork and service, and listening to leaders who are role models. And the ultimate hope is that some of the ethical teaching rubs off.

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Holt guides DCB students in a yoga-based activity that demonstrates the challenge of maintaining integrity, compassion, courage, etc., in the business field. The increasing difficulty level of each pose correlates to a business leader’s mounting responsibility in the endeavor to exercise ethical practice.

DCB students listen carefully to instructions for the next activity while sporting team shirts that display various ethical terms, such as honesty, integrity, compassion, grace and courage. These teams battle against each other during the boot camp in a show of friendly competition and teamwork development.

DCB students gear up for another challenging round of “ethics yoga.”

A determined DCB student illustrates the perseverance of compassion, her team category, by maintaining a difficult yoga pose.

A close team of DCB students huddle outside the business school, enjoying a sunny afternoon of Ethics Boot Camp.

A plaque inside DCB explains the school’s academic mission and ethical vision. The latter of which was inspired by cable entrepreneur Bill Daniels-the man who challenged DU to incorporate a strong ethical culture into its business school. Daniels matched DU’s hard efforts with a donation of 11 million dollars and helped form one of the nation’s most ethical business schools.