Post on 03-Apr-2016
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BEVERLY TRAVEL WORLDWIDE
www.beverly.travel
FEEDING THE PLANET, ENERGY FOR LIFE
Why Expo Milano 2015?
BEVERLY TRAVEL WORLDWIDE
www.beverly.travel
A Unique Event
Expo 2015, the largest world-wide event on
the theme of Food
it will address the challenges around food and
its supply, and also showcase all the aspects of
food: the knowledge, the taste, the pleasure
and its future sustainability
BEVERLY TRAVEL WORLDWIDE
www.beverly.travel
An Extraordinary
Opportunity
BEVERLY TRAVEL WORLDWIDE
Expo 2015 will be an amazing, once in a life-
time experience which will attract all types of
tourists. Italy, as a destination for a spectacular
world event on food, is a match made in
heaven
When
1 May – 31 Oct
2015
Visitors
20 million
Digital EXPO
Millions of users
through digital
Expo 2015
Participants
130 Countries
+ 10 International
Organizations
Theme on Food
Feeding the Planet,
Energy for Life
Expo Milano 2015 Overview
Through the Years
Universal Expositions have contributed
significantly to the cultural, social and
technological evolution since the first Universal
Exposition held in 1851
Human Progress
The legacies live far beyond the
Expositions
thus contributing in an important way to the
progress of humanity
A Common Goal
To create a network and stimolate
collaboration
through a global neutral platform connecting
companies, visitors, media, participant countries,
scientific communities and non-profit organizations
Worldwide Consensus
142 Official Participants:
139 Countries + The United Nations,
CERN & EU (6,1 billion citizens: 87% of world
population)
America
21 Countries 0,5 billion Citizens
Middle East
14 Countries 0,2 billion Citizens
Africa
39 Countries 0,8 billion Citizens
Europe
(+Italy & SMOM)
35 Countries 0,7 billion Citizens
Asia and Oceania
30 Countries 3,8 billion Citizens
The Exposition Site
For SIX MONTHS, it will host the Country
pavilions, thematic areas, clusters and open
spaces for cultural events and entertainment
Thematic Areas
Exhibition spaces
to discover the Expo Milano 2015 theme
through creative projects
Pavillion
Zero
Future Food
District
Children
Park Biodiversity
Introduction to the
Exhibition Site
guiding the visitors
through the
discovery of the
Expo Milano 2015
theme
Pavillion
Zero
A symbolic urban
district presenting
future trends on food
distribution, purchase
and consumption
Future Food
District
A specially
equipped place for
children and
families offering
also opportunities
to play and learn
Children
Park
An exhibition space
reproducing the
variety of life and
the richness of the
planet in a highly-
attractive multiform
landscape
Biodiversity
Thematic Areas
Exhibition Spaces
Countries with a common theme
exhibit within the same architectural area,
whereby 80 Countries are grouped together,
united by one common and representative
theme
Clusters
Health, Beauty and Harmony
Cluster
Bio-Mediterraneum
The Food of Gods
Cluster
Cocoa
The World of Spices
Cluster
Spices
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The Engine of Ideas
Cluster
Coffee
The Perfect Diet
Cluster
Fruit & Legumes
Abundance and Security
Cluster
Rice
Agriculture and Nutrition
Cluster
The Arid Zone
The Sea and Food
Cluster
Islands
Old and New Crops
Cluster
Cereals & Tubers
Legacy
A new global starting point
that will generate an in-depth understanding
about the Expo Milano 2015 theme and will leave
a social legacy of initiatives and solutions going
beyond 2015
BEVERLY TRAVEL WORLDWIDE
www.beverly.travel
BEVERLY TRAVEL
Italy + Food …
A match made in heaven!
Opportunity for Tourism
BEVERLY TRAVEL to ADAPT
EXISTING PACKAGES
to include Expo for added
once-in-a-lifetime value
PARTNERS
to CREATE NEW OFFERS
using Expo as the driver
for new, ad-hoc packages
Opportunity from Beverly Travel
Tourism and Services Bundling
Beverly Travel
Travel Services
+
Accommodation
+
+
Sports Events
+
City Tours
+
Business & Relax
Shopping
+
+ Art & Music
Wine Tours
and
Gastronomical
Experiences
+
EXPO and Tourism
• Presence at global travel exhibitions with Italian
State Tourism Board (ENIT)
• Expo Tourism Summit
• Direct engagement of Partners (Tour Operator
& Travel Agent
as Sub Authorised Resellers
Ticketing & Package
Forecasted International Visitor Split
Austria
Croatia
Denmark
France
Germany
Representative list of forecasted key markets
Great Britain
The Netherlands
Spain
Switzerland
Sweden
Australia
Brazil
China
Canada
India
Japan
Russia
South Korea
United Arab Emirates
USA
EUROPE OUTSIDE EUROPE
3.3-4.4mln 2.7-3.6mln
Ticket Distribution Approach
A capillary, horizontal approach
world-wide
Multiple channels
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Price Variations
Lenght of Visit Single-day
Multi-day (2, 3)
Evening
Type of Visitor
When ticket is Purchased
When you Visit
Adult Child Family
Sr. Citizen Disabled etc.
Open: Any Day
Calendar: Fixed Date
Peak & non-Peak Days
before Expo starts after Expo starts
Companions of Disabled Visitors
Free
Children under 4 years old
Related Event Facts
Duration – 6 months / 184 days
Maximum site capacity/day 250,000 Average site occupancy/day 130,000
OFF-PEAK DAYS
Mondays & Tuesdays
with the exception of: the first and last two weeks of Expo
and 2 June (national holiday)
‘EXPO BY NIGHT’
2 June 2015 – 31 Oct 2015
5 days per week: Wed. to Sun.
Evening pass entrance : 18:30 (TBC)
OPENING HOURS
Mon. & Tues. : 9:00 to 20:30
Wed. to Sun. : 9:00 to 23:30
Premium Packages
SERVICES AND ‘EXPERIENCES’
OVER AND ABOVE
THE STANDARD TICKET WITH
BEVELRY TRAVEL:
Different offers at different price levels:
i.e. Business, Gold, VIP
Variants for:
Participating Countries and Pavilions
Partners Businesses
Individual Customers
Services may include:
• Welcoming services
• Customised guided tours
• Preferred booking
• Reserved night shows
• Lunch / Dinner
• Wine tasting
• Speedy transport
• Fast track entry
• Events outside Expo
• Cultural site visits
• Gastronomical experiences
We are ready to move ahead quickly
Visit our website to find how to become an
Sub Authorised Ticket Reseller and Partner
Contact us: expo@beverly.travel
Contractual engagement
Go to market
Ready, Get Set … GO !!