Extending your Reach and Influence

Are you even at the races?

With thanks to Eric Qualman

The 5 most important things you need to know about Social Media

With thanks to @MarkWSchaefer

Humans buy from Humans

With thanks to @MarkWSchaefer

Small interactions lead to loyalty

With thanks to @MarkWSchaefer

The Social Media Mind-set

Targeted connections Meaningful Content

Authentic helpfulness

The information eco system

With thanks to @MarkWSchaefer

Content is the catalyst

What is Influence?

On Social Media?

Influence is the ability to ‘move’ content!

Social Media Platforms

How do I do it? Blog?

Podcast?Video blog?

Microblog (Twitter)?Post?

Repost (curate content)?Publish on LinkedIn?

Take Pictures?Newsjack?

Visit Forums?

EXERCISE:What are the 10

biggest problems your customers face today?

Your social footprint is always available to:

FamilyFriends

Prospective partnersAcquaintances

Potential business partnersSales people

Prospective EmployersSocial stalkers

AND THE WHOLE REST OF THE WORLD!

You can’t segment your foot printYou can't turn it off

You must always be vigilant

But its works both ways…

So what are you waiting for?

Social Media is where your customers areThey want human, personal interaction

They want instant responseThey are reviewing you

They’ll call you out if you drop the ball

On the other hand..?

They’ll love you publicallyThey advocate you to their friends

They’ll fight your PR battles They’ll want to celebrate your successes

Loyalty beats everything

“Successful companies in social media function more like entertainment companies, publishers,

or party planners than as traditional advertisers.”