National Visionswithin a GlobalDialogue

Postwar Graphic Design in the UK

- New internationalism

- Purist modernism

- Graphic Expressionism

- English Designers made significant

contributions

Postwar Graphic Design in the UK

Herbert Spencer

- renewing British graphic design

- writing, teaching, GD practice

- typographic sensitivity and

structural vitality

Postwar Graphic Design in the UK

Alan Fletcher, Colin Forbes, and Bob Gill

- exhibition design, historic conservation,

and industrial design

- partners were continually added

- clean geometric forms to warm historicism

Alan Fletcher, Colin Forbes, and Bob Gill

Cover for Graphis,1965

Alan Fletcher

Bus poster for Pirelli Slippers, 1965

Colin Forbes

Poster protesting publicmuseum admission charges,1970

Colin Forbes

Symbol for Zinc Development AssociationDie Casting Conference, 1966

Alan Fletcher and Georg Staehelin

Logo for an exclusive boutique, 1968

The Rise of Japanese Design

- central placement around a median axis

- compositional traditions of Japanese arts

Ryuichi Yamashiro

Poster for a tree-planting campaign

The Mon

The Rise of Japanese Design

Yusaku Kamekura (1915-1997)

- served as art director for several Japanese

cultural magazines

- found the Japan Advertising Art Club

- modern yet often evoke poetic traditions

The Mon

Booklet cover, 1954

Magazine cover, 1957

Tokyo olympicslogo and poster,1964

Tokyo olympicslogo and poster,1964

Tokyo olympics poster,1964

Poster for a Ski Resort

Poster for the OsakaWorld Exposition, 1970

The Rise of Japanese Design

Matsuda Tadashi

- photographic illustration and collaborative

and team design to solve GD problems

- fine, ruled lines as a vessel to contain

typographic information

Masuda Tadashi (designer)and Imamura Masaki (photographer)

Cover for Brain Magazine,1964

The Rise of Japanese Design

Kazumasa Nagai

- sculpture major at Tokyo University of

Fine Arts and Music

- linear patterns combined with photographs

Kazumasa Nagai

Paris exhibition poster,1984

Ikko Tanaka

Nihon Buyo Poster, 1981

The Rise of Japanese Design

Takenobu Igarashi

- paradigm for blending Eastern and

Western ideas

- alphabets drawn on isometric grids

- ‘architectural alphabets’

Takenobi Igarashi

Poster for Expo '85,1982

Takenobi Igarashi

Poster Calendar, 1990

Takenobi Igarashi

Poster for KanagawaArt Festival, 1984

The Rise of Japanese Design

Tadanori Yokoo

- replaces the order and logic of

constructivism with the restless vitality of

and a fascination with mass media, popular

art, and comic books

- collaged photographic elements

into designs

Tadanori Yokoo

Poster for KoshimakiOsen, 1966

Tadanori Yokoo

Poster for printmakingexhibition, 1968

Tadanori Yokoo

Exhibition poster,1973

The Rise of Japanese Design

Shigeo Fukuda

- disarmingly simple, readable, immediate,

yet engage the viewer with unexpected

violations of spatial logic and

universal order

Shigeo Fukuda

Victory 1945 Poster,1975

Shigeo Fukuda

Exhibition poster for Keio Department Store, 1975

Shigeo Fukuda

Teacups, 1975

The Rise of Japanese Design

Koichi Sato

- delicate color motifs and

metaphysical forms

- based on concepts of Zen Buddhism

- thinks in opposites

Koichi Sato

New music media-poster for May

Corporation,1974

Koichi Sato

Image poster forYuny Supermarket,1985

Design in The Netherlands

- World War II and the German occupation

completely disrupted Dutch society

- two strong currents in design

1) pragmatic constructivism

2) vigorous expressionism

- individuality and free expression

- functional design

Design in The Netherlands

Wim Crouwel

- direct contact with Swiss designers in

forging the International

Typographic Style

- designer as an objective problem solver

Wim Crouwel

Postage stamps,1976

Wim Crouwel

Poster for Amsterdam'sStedelijk Museum designexhibition,1966

Design in The Netherlands

Total Design (TD)

- sought a ‘total image’

- initiated a purifying process

- training ground for young designers

Total Design

Trademarks for PAM petroleum company

Design in The Netherlands

Pieter Brattinga

- learned all aspects of printing

- mediator between designers and printers

- designed posters and publications

- curated exhibitions which introduced

advanced art and graphic design

Pieter Brattinga

Poster for exhibitionDe man achter de vormgevingvan de PTT,1960

Design in The Netherlands

Dutch PTT (Post, Telephone, and Telegraph)

- emphasized importance of design

- responsibility for aesthetic excellence

- Aesthetic Design Department

Design in The Netherlands

R. D. E. Oxenaar

- autonomous expression & utilitarian needs

- designed Dutch paper currency

- “the personal and subjective interests

of the artist can be brought to fruition

while fulfilling the needs of

public communication”

R.D.E. Oxenaar

Designs for Netherlands currency

Design in The Netherlands

Jan van Toorn

- inspired many expressionist designers

- organizing information to influence

the viewer and to transmit social values

- ‘dialogic design’

Jan van Toorn

Mens enOmgeving,1982

Design in The Netherlands

Anthon Beeke

- participated in Fluxus

- provocateur

- photographic depictions of human figure

- “design should not avoid the true nature

of the human condition glossing

over reality”

Anthon Beeke

Theatre posterfor Leonce enLena, 1979

Jan van Toorn

Poster forEeun Meeuw,2003

Anthon Beeke

Poster forHamlet,2002

Design in The Netherlands

Daphnis Escher

- stand out from urban surroundings

- far removed from the mainstream of

modern graphic design

Design in The Netherlands

Gert Dumbar and the Studio Dumbar

- comprehensive range of design

- rejects dehumanized forms

- advocates GD with “stylistic durability

to survive beyond its time”

- mimicked by European designers

- values the roll of humor and impulse

Gert Dumbar (designer),Lex van Pieterson (photographer), and Teldesign(studio)

Poster for the Mondriaan collection at the Haags Gerneen-temuseum, 1971

Studio Dumbar

Poster for

Holland Dance

Festival, 1995

Studio Dumbar

Poster for

Holland Dance

Festival, 1995

Studio Dumbar

PTT Corporate Identity System

Design in The Netherlands

Hard Werken (Hard Working)

- informal association than a

structured business

- relaxed, anything-goes attitude a.k.a. YOLO

- openness = suprising and original results

- emphasized not just the message

- collective of autonomous designers

Hard Werken Covers for Hard Werken Magazine, 1979

Hard Werken

Souvenir stamp sheet for PTT, 1988

Design in The Netherlands

Wild Plakken (Wild Posting)

- addressed issues such as racism, the

environment, abortion, women’s

rights, and gay rights

- “the way a design looks should be

determined by the nature and content

of the subject”

Wild Plakken

Poster for the antiapartheidmovement of the Netherlands,1984

Wild Plakken

Informationalfolder cover,1988

Wild Plakken

Postage stampsfor PTT:childrenand traffic,1985

Design in The Netherlands

Irma Boom

- books as sculptural objects

- “effective work is achieved through a close

collaboration between designer

and client”

Irma Boom

SHV Think Book, 1996

Design in The Netherlands

Experimental Jetset

- Amsterdam-based GD studio

- Marieke Stolk, Erwin Brinkers, and

Danny van den Dungen

- blend Dutch modernist heritage and

international postpunk tendencies

Experimental Jetset

"Meet the Cast" poster, 2006

Experimental Jetset

Limited editionpackaging for the Helvetica documentary,2008

x Postwar graphic design in the United Kingdom

x The rise of Japanese design

x Design in the Netherlands

Sources

Meggs' History of Graphic Design (5th Ed.) Philip B. Meggs, Alston W. Purvis