Face Digitalfacedigital.vn/Face Digital _ case studies _ 2010 ~2014.pdf · Game 3: Hành tinh sáng...

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Face Digital CASE STUDIES (2010 -2014)

Pharmacy Food & beverage

Hi - tech Education

Agenda

SANOFI _ Mobile game

Objective:

Raise awareness about the disease by popup messages when user play game.

Eva Beauty

Channel:

Forum seeding

Objective:

awareness

ANLENE

Channel

- Forum seeding

Objective

- Re-launched

Anlene

Concentrate

products,

- Introduce new

chocolate

flavor

MICROSITE

THIÊN LONG

Loading page

Home page

Game 1: Ha nh tinh Nhanh Nhen _ Mă t Tinh Rinh Qua

Game 2: Ha nh tinh Mo t Sa ch _ Tră c nghiê m kiên thưc

Game 3: Ha nh tinh sa ng ta o _ Tră c nghiêm kiên thưc

Game 4: Ha nh tinh thông tha i _ Tranh ta i ba n be

Game 5: Ha nh tinh may mă n – Lâ t ô may mă n

Tab: Lưu Dâ u Ky Niê m _ Edit photo

Tab: Ba n Co Biêt _ Show video Thien Long

SCHNEIDER VIETNAM

Email Marketing

Cdiscount

SEO supporting

D&G VIETNAM

Design website & Automatic email system.

Design web X’mas for TBWA & Biz tequila

Poca _ Đại hội chém gió

• Channel:

– Forum seeding

– Facebook viral

– Facebook influencer

• Objective:

– Introduce competition of Poca

• Campaign duration: 2 months

• Channel:

– Forum seeding

– Facebook viral

– Pr

• Objective:

– Introduce new campaign promotion.

– Campaign duration: 1 month

Vietjet Air

• Platform: – microsite 2D

– QR code

– SMS integration

Orion _ Tình như Chocopie

Citimart – “Ngày phụ nữ Việt, mua sắm thiệt rẻ”

• Channel: – PR

– Forum seeding

– Facebook viral

• Objective – Introduce the

promotion on

women’s day

• Campaign duration: – 1 month

AXE – “Dầu Gió Hiệu Cây Búa”

• Channel:

– PR

– Forum seeding

– Facebook viral

– Facebook fanpage

• Objective

– Hold a contest to celebrate VN women’s day

• Campaign duration: 1 month

Abbott

• Channel: – Facebook

fanpage

– Facebook viral

• Objective: – Introduce new

combo: Bread & coffee

Highland coffee

• Channel:

– Display banner

• Objective:

– Promote for “Bun thit

nuong”

• Campaign duration: 1

• Channel: – Facebook fanpage – Facebook viral – Display banner

– PR – Forum seeding

• Objective – Introduce Gmobile _

new brand identity – Drive traffic to

microsite

Gmobile

THIÊN LONG GROUP • Channel:

– Build microsite with homepage 3D

– Communications channels

• Display ads

• PR

• Social marketing: Zingme &

Facebook

• Campaign duration: 2,5 months

• Channel:

– Content development on Facebook viral & Facebook fanpage

• Fanpage & social activities management

• Viral marketing

• Community development for fanpage

• Objective: 5k fans & build interaction

Falsies Mascara - Maybeline

• Channel:

– Forum seeding

– Facebook: viral

– Content building

• Facebook viral marketing

• Seeding on woman & youth forums

Co-operate with partner

Olay blog

• Channel:

– Facebook viral for

Olay blog

– Facebook Ads

Sony X’peria

• Channel:

– Media planning & booking

– Content development on Facebook &

forum channels

• Fanpage & social activities

management

• Viral marketing

– Game (app) development

• Campaign duration: 1.5 months

Application on

Facebook

fanpage

Application on

Facebook

fanpage

Thien Long Pen www.bancobiet.vn

• Channel:

– Content development on Facebook & forum channels

• Fanpage & social activities management

• Viral marketing

– Microsite development

– Game (app) development

• Campaign duration: 2.5 months

Work directly

Game at phase 1

Game at phase 2

Bridgestone – “Thematic”

• Channel: – PR

• The story of quality

• The story of safety

• The story of the environment

– Forum seeding

Đọ sưc âm nhạc

• Channel:

– Forum seeding to talk

about reality show on

BV pharma – “Livonic”

• Channel:

– Forum seeding on women forums

• Objective – promote new product and remind TA to

take care their healthy

Ashima

• Channel:

– Run on 10 women forums: WTT,

lamchame, hervietnam, etc.

– Objective:

• Viral promotion named “ Nấm & sắc

đẹp”

• Viral functionality of Ashima to

attract potential clients

AMA ( Cleverlearn)

• Channel:

– Project 1: Summer Fantasy

• Run on 6 women forums: WTT,

lamchame, hervietnam, etc.

– Project 2: Active learning

• Run on 8 school forums

Micro-site & Social Media www.memmatthanhdiu.com

• Channel:

– Microsite development

– Content development on Facebook & forum channels

• Fanpage & social activities

management

• Viral marketing

Freeman – underwear for men

• Channel:

– Facebook fanpage building

• Facebook viral marketing

• Seeding on car forums

TOTAL LUBRICANTS

• Concept from partner

• Online channels:

– 3D microsite development: movement detection technology

– Content building • Facebook viral marketing

• Seeding on car forums User can use voice to increase

speed & face movement to

play the game

webcam

Nivea – “Serum”

• Channel:

– Facebook viral

– Forum seeding

– Online consultancy on webtretho

Viral for concept Đẹp Đỉnh Độc

Tra Xanh Khong Do

• Campaign objective

– Recruit contestants to microsite (hold by partner)

– Create reach on Facebook community about TXKD

– www.traxanhkhongdo.nhaccuatui.com

• Facebook viral

– Used 9 Niche profile & 5 Mass profile viral on Facebook

• Forum seeding

– Run on 9 Women & Teen forums: Eva, Phununet, Vietgiaitri,…

• Duration: June ~ July, 2012

Number 1 dau

Concept:

– Come from partner: Acapela recording

Online channels:

– Forum Seeding, Facebook Fanpage, Youtube

Campaign objective:

– Drive traffic to www.ngaigithuthach.com.vn

– Invite users to join the contest

Duration:

– Jun 2011 to Sep 2011

Piattos

• Concept: Piattos hold a contest

“Take picture with Piattos”.

• Campaign objective

– Push sales

– Create engagement from target

audience

• Channel:

– Facebook viral

– Forum seeding

Raffles – pro teen

• Channel:

– Facebook viral

– Forum seeding

• Campaign duration: 1,5

months

Language Link

• Channel:

– Forum seeding

– Facebook Ads

– Display banner

– PR Article

Budweiser

• Channel:

– Forum seeding

– PR

– Display ads

• Campaign objective:

– Announce about

Budweiser’s sponsorship for FA Cup to London

• Duration: 1 month

Thuốc tránh thai Mercilon Mercilon

• Channel:

• Duration: 1,5 months

Thuốc tránh thai Mercilon RotaTeq

• Channel:

• Campaign objective: – Brand awareness (share key

message to make customers know about Rotateq)

• Duration: 1 month

Belif _ Comestic

• Channel:

– Forum seeding on women

forums

• Campaign objective: – Increase brand awareness

– Share functionality

Gambrinus _ beer

• Channel:

– Forum seeding on women

forums

• Campaign objective: – Increase brand awareness

– Drive attention & get registry to Lễ hội bia Tiệp

Remy Martin

Concept, micro-site from

partner

• Channel:

– Viral contest on Facebook

– Hot FB profile

– Forum seeding

– Email marketing

• Campaign objective: – RM hold a contest for dance

groups. They invite many dance groups from big cities to join their contest.

Friso mom & Friso promo

• Channel:

– Forum seeding

• Campaign objective:

– Get experience from target audience

– Create engagement from target audience

_ Tuyet chieu con gai

Concept: from partner, Diana hold many small contests ( six contests

for six weeks) that is suitable with their TA to rebrand for Diana

Forum Seeding, Facebook Fanpage

• Objective:

– Increase traffic for fanpage Dianatuyetchieucongai

– Rebranding for the Diana 4Teen

• Activities: viral & invite user to join online contest (Mit uot, hong moi,

im lang, chanh mot xiu…)

• Duration:

– May 2011 to June 2011

Levis Levis hold a contest that call users join & then build some teams to travel

from North to South of Vietnam

• Objective: – Drive traffic to www.levigovietnam.com

– Invite users to join the contest

• Channel: – Facebook fanpage, FB viral

• Duration: – 1st Jul 2011 to 31st Jul 2011

Study Group

• Objective:

– Increase traffic for website

– Increase members

– Increase brand awareness

– Attract students to register

• Channel:

– Community viral

– Facebook fan page

– Local sites

– Media booking

FB fanpage

• Objective: – Attract students for enrollment

(Australia)

• Full services – Concept

– Consult domain names

– Email marketing

– Facebook fanpage, viral

• Duration

– 4 months (1st Jul – 1st Nov 2010)

Study Group

Viso trắng sáng mới

• Objective :

– Sales promotion

– Product functionality

• Channel:

– Facebook viral

• Campaign duration: March 7th ~ April 15th

Domino’s pizza

• Objective:

– Send the Newsletter of Domino to users

– Introduce the promotion of products

• Channel

– Email marketing

• Campaign duration:

– June 2012

IBM • Objective:

– Send the newsletter of IBM to

users.

– Introduce the advantages of

products

• Channel:

– Email marketing

• Campaign duration

– From 13st JAN, 2011 to 12st JAN,

Jemma (PNJ)

• Objective:

– Push promotional campaign on community

sites & mass portal to make a buzz for

product.

• Channel:

– Email marketing

– Forum seeding

– PR

– Display ads

• Campaign duration

– From 13st JAN, 2011 to 12st JAN, 2012

ERC Institute

Email Marketing

• Objective:

– Attract users to the

conference

• Duration:

– 1st Aug, 2010 to 2nd Aug,

Raffles International College

• Objective:

– Attract users to the

conference

• Channel: display ads

– 1st Aug, 2010 to 2nd Aug,

• Objective:

• Channel:

– Vnexpress.net

– 01/09/2010 to 01/10/2010

Q-mobile

• Objective:

– Show their promotion to

customers

• Channels

– Mp3.Zing, NCT, Nhacso,

Yeuamnhac, Nhac.vui.vn

• Duration:

– 20/02/2011 to 12/03/2011

• Objective:

• Channel:

– Display ads

– 1 month

World Edu.

• Objective:

– Branding to compete

with other schools

• Channel:

– Google marketing

months

Toyota Fotuner

• Objective:

– Send company’s message

to their clients

Channel:

Viet Thang Long

• Objective:

– Send company’s message

to their clients

• Channel

Vien Thong A

• Objective:

– Sales promotion

– Channel:

C/P: Bui Thi My Dung [t]: +84 (8) 2247 3673 (direct line)

[m]: +84 (0) 987 037 017 @ dung.bui@facedigital.vn

Phu Nhuan Building, 2nd Fl., 20 Hoang Minh Giam St., Phu Nhuan Dist., HCMC, VIETNAM

Face Digitalfacedigital.vn/Face Digital _ case studies _ 2010 ~2014.pdf · Game 3: Hành tinh sáng...

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